Lead generation is an important part of business, and landing pages play a key role in it. Regardless of what business you are operating in, you need a well-designed landing page that helps you get more quality leads.

According to Marketing Sherpa, the main reason why businesses ignore using landing pages is that their team either doesn't know how to set one up or they’re too focused on other things.

But if there is one thing that you could do right now to increase the number of high-converting leads you’re getting, it would be to leverage the power of landing pages.

What is a Landing Page?

The purpose of a landing page is to boost the number of sales by generating more leads for the business. It’s not only used in paid marketing but also when doing email promotions and for social media campaigns.

The best part of having a landing page is...

Regardless of where the users are coming from, they all land on one dedicated page that’s designed to grab their attention and contact information. It’s called a “landing page” for a reason.

Most of the time, landing pages are designed to get users to take focused action such as booking a call or joining a mailing list. Other times it’s used to directly promote a product and drive purchases.A landing page doesn’t have any distracting ads or navigational links because it’s sole purpose is to drive conversions to the offer. Any other distraction is a strict no-no.

A landing page can be useful for multiple purposes. Some of them being...

Running a paid advertising campaign (eg: Facebook ads)
Running an offline marketing campaign (eg: Newspaper ads)
Serving visitors from a specific traffic source such as guest posts, mailing lists, social media accounts, etc
Having users land on a targeted product or service page
Driving people to events and boost attendance level.

Getting more subscribers to a newsletter or a blog
Promoting a free resource such as an ebook, report, or video
Creating an effective “coming soon” page
Signing up more attendees to webinars
And many more!

When it comes to how you can leverage your landing page, you’re only limited by your imagination. Which means its benefits are not limited either.

A Landing Page is Built for...

Achieving a higher conversion rate
Matching the page copy to the advertisement
Obtaining more qualified leads
Increasing SEO of the main homepage

Collecting vital information on potential customers
Effectively presenting marketing offers
Drawing attention to the core offer and call to action

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