{"id":872,"date":"2015-10-13T13:31:13","date_gmt":"2015-10-13T13:31:13","guid":{"rendered":"http:\/\/blog.plugmatter.com\/?p=872"},"modified":"2015-10-13T13:31:13","modified_gmt":"2015-10-13T13:31:13","slug":"5-reasons-people-join-email-lists","status":"publish","type":"post","link":"https:\/\/plugmatter.com\/spark\/5-reasons-people-join-email-lists\/","title":{"rendered":"Top 5 Reasons Why People Join Email Lists"},"content":{"rendered":"

Website owners are constantly on a fishing trip.<\/p>\n

The greater the game, the better the online business.<\/p>\n

But unlike actual fish, visitors voluntarily <\/i>latch on to the net. They join email lists by clicking to subscribe.<\/p>\n

\"what<\/p>\n

Curious? Well read on to find out what could make people join\u00a0email lists.<\/p>\n

1.<\/strong> Fast websites<\/b><\/b><\/h2>\n

Owning a blog is like holding an auction.<\/p>\n

Your visitors are the valuable pieces. And you, the blog owner, are the buyer.<\/p>\n

If you don\u2019t act fast, someone else\u2019s email list will get that much bigger. <\/b><\/p>\n

Your website is your price. The quicker<\/i> it is offered, the more<\/i> chances the visitor becomes a subscriber and doesn\u2019t stray. In fact, a 1-second increase in load time can lead to a 7% reduction in conversion rate.<\/p>\n

The study by KISSMetrics also finds that 40% of people stray from a website that takes more to 3 seconds to load. <\/b><\/p>\n

Since the Panda update, Google monitors load times closely. It potentially bases a website\u2019s rank on its loading time.<\/b> There couldn\u2019t be a clearer motivation to optimize your site.<\/p>\n

To check the loading time for your website, use a tool like Google PageSpeed Insights, Pingdom, or GTMetrix.<\/p>\n

Remember to optimize your page for mobile users too.<\/b> If everything can\u2019t be optimized, at least ensure that your opt-in forms load quickly and responsively.<\/b><\/p>\n

2.<\/strong> Messages that make people re-think<\/b><\/b><\/h2>\n

The Law of Causality states \u2013 every cause has an effect, and vice-versa.<\/p>\n

Clicking \u2018No\u2019 or \u2018Later\u2019 on an opt-in form that promises to give a reader an ebook about \u201d6 Tips to Maintain the Health of Your Cat<\/i>\u201d, could seem like it has no consequence. <\/i><\/b><\/p>\n

That is, your visitor might not consider the missed opportunity of subscribing as too significant. The bald \u201cNo\u201d doesn\u2019t<\/b> pen the consequences of clicking it. <\/b><\/p>\n

If it did, the visitor\u2019s cat would have that ebook to thank.<\/p>\n

Jeremy Smith, conversion consultant, notes how curiosity is a crucial aspect of why people click on CTA boxes.<\/p>\n

That is, visitors are curious <\/i>about the consequences <\/i>of clicking on them.<\/p>\n

So in the example article, the CTA boxes could have read – \u201cYes, my cat would purr for this\u201d and \u201cNo, my cat will never fall sick\u201d.<\/p>\n

The \u201cYes\u201d option indicates a clear benefit to clicking<\/b> – for the cat and its owner.<\/p>\n

The \u201cNo\u201d option \u2013 where the stakes are higher \u2013 <\/b>explicitly<\/i><\/b> indicates<\/i><\/b> an unidentified assumption<\/i><\/b>. <\/i>And that can make a visitor question<\/i> that assumption. It can make them review their choice to not <\/i>subscribe.<\/p>\n

That\u2019s all the better to nourish and grow your email list.<\/p>\n

3.<\/strong> Authority<\/b><\/b><\/h2>\n

\u201cMy site has upped my conversion rate by 81%. All thanks to Steve\u2019s efforts.\u201d \u2013 Hank R.<\/i><\/p>\n

A testimonial like this says very little. Who is he? Why is his<\/i> comment relevant? Why should a visitor pay heed to just anyone<\/i>?<\/p>\n

Authority can be a persuasive feature in a description.<\/b> It can answer those questions. Any authority, in any field, will do.<\/p>\n

It\u2019d be phenomenal to get Tim Ash\u2019s quote on your content. However so will a doctor\u2019s. Or an industrialist\u2019s. Or a fellow blogger\u2019s.<\/p>\n

If \u201cSteel Industrialist<\/i>\u201d was added after \u201cHank R.\u201d, that\u2019d state the needed authority. It can make a reader think, \u201c<\/b>It was useful to someone who is productive, so it must be worthwhile<\/i><\/b>.\u201d<\/b><\/p>\n

Kathyrin Millard, Professor of Creative Arts at Macquarie University, says the inferences from Millgram\u2019s Authority experiment was wrong. What we can take away from it is not<\/i> that everyone has sheep-brains. What\u2019s to take away is why people are influenced<\/i>.<\/p>\n

The conditions for persuasion must be right. Like the presence of a doctor who\u2019s words can be taken reliably, because he <\/i>must<\/i><\/b> know more<\/i>. Just anyone commanding the subjects would never have been as effective<\/b>.<\/p>\n

4.<\/strong> Giveaways<\/b><\/b><\/h2>\n

A free gift is a cherished gift.<\/p>\n

A free gift that\u2019s useful, is a treasured gift.<\/p>\n

A free gift that\u2019s useful, and samples your character as a blogger, is a converting<\/i> gift.<\/p>\n

It might seem like an unnecessary waste of effort. It might seem like a loss \u2013 to simply give away the fruits of your labor.<\/p>\n

But it is an investment<\/i>. Take the case of 7\/11\u2019s Slurpee giveaway. The 24-hour chain store gave away 4.5 million slurpee drinks<\/i> on its birthday.<\/p>\n

A huge loss?<\/p>\n

No, Slurpee\u2019s sales rose by 38% that day. And that,<\/i> is the power or giveaways.<\/p>\n

Offering something free let\u2019s readers know that you mean well. That you want to help them enough to spend hours working on a gift for them. It lets them know you are symbiotically seeking their audience. <\/b><\/p>\n

Give the reader\u2019s a taste of your particular <\/i>work. Personalizing your gifts\u00a0gives them a motive to specifically subscribe to <\/b>you.<\/i><\/b><\/p>\n

Also, not all giveaways are equally attractive. Some presently in-demand giveaways are: video downloads, e-courses, strategy guides, webinars, ebooks, and the like.<\/p>\n

Pace and spread out your gifts<\/b> to ensure readers open your emails, and\/or come back to your website. Dropping free gifts from time to time can also build a genuine liking for you as a solutions-provider.<\/p>\n

5.<\/strong> Appealing copy<\/b><\/b><\/h2>\n

An emotion is a physiological response to a thought<\/b>.<\/p>\n

To be more particular,<\/p>\n

\u201cThere can be no [\u2026] causeless emotion. An emotion is a response to a fact of reality, an estimate dictated by your standards.<\/i><\/p>\n

-Philosophy, Who Needs It <\/i><\/p>\n

But why should someone be emotional over your site<\/i>?<\/p>\n

Solely for your sincere efforts. Solely because you\u2019ve done your best to gather and\/or provide information. It is information that the reader especially<\/i> wants.<\/p>\n

A proper, emotionally stimulating copy relies on identifying <\/b>why <\/i><\/b>your content is worth reading<\/b>. Specifically, on how <\/i>it was made, and what <\/i>its use is.<\/p>\n

In a recent study<\/a>, Harvard Business Review looked at 30 of the top 100 images as by Reddit.com. They found the following emotions to be most common in viral content. The list is as follows \u2013<\/p>\n