{"id":862,"date":"2015-09-30T10:25:18","date_gmt":"2015-09-30T10:25:18","guid":{"rendered":"http:\/\/blog.plugmatter.com\/?p=862"},"modified":"2015-09-30T10:25:18","modified_gmt":"2015-09-30T10:25:18","slug":"get-more-subscribers-with-free-gifts","status":"publish","type":"post","link":"https:\/\/plugmatter.com\/spark\/get-more-subscribers-with-free-gifts\/","title":{"rendered":"How to Get More Subscribers by Offering Free Gifts"},"content":{"rendered":"<h1>\u00a0<a href=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2015\/08\/IaCP84mEPl7QCcprMQLGHCfq3g3AI2Y1xiLQ7av-XBIhuJRpyUwGhGdap_yAXm_LN09yrpwcQaT1VofF1qnRA1-EWrEE5n9LG9tvuNK6F1_ZpaaDCNcRlfrFtKaPG8-pGSjBHUKS44mhdxUq.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"  aligncenter wp-image-863\" src=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2015\/08\/IaCP84mEPl7QCcprMQLGHCfq3g3AI2Y1xiLQ7av-XBIhuJRpyUwGhGdap_yAXm_LN09yrpwcQaT1VofF1qnRA1-EWrEE5n9LG9tvuNK6F1_ZpaaDCNcRlfrFtKaPG8-pGSjBHUKS44mhdxUq-300x230.jpg\" alt=\"free gifts are always in demand \" width=\"350\" height=\"268\" srcset=\"https:\/\/plugmatter.com\/spark\/wp-content\/uploads\/2015\/08\/IaCP84mEPl7QCcprMQLGHCfq3g3AI2Y1xiLQ7av-XBIhuJRpyUwGhGdap_yAXm_LN09yrpwcQaT1VofF1qnRA1-EWrEE5n9LG9tvuNK6F1_ZpaaDCNcRlfrFtKaPG8-pGSjBHUKS44mhdxUq-300x230.jpg 300w, https:\/\/plugmatter.com\/spark\/wp-content\/uploads\/2015\/08\/IaCP84mEPl7QCcprMQLGHCfq3g3AI2Y1xiLQ7av-XBIhuJRpyUwGhGdap_yAXm_LN09yrpwcQaT1VofF1qnRA1-EWrEE5n9LG9tvuNK6F1_ZpaaDCNcRlfrFtKaPG8-pGSjBHUKS44mhdxUq.jpg 720w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a><\/h1>\n<p>Every visitor is a subscriber.<\/p>\n<p>Well, almost. It is<i> you <\/i>who have to clear up the small issue of making them realize it.<\/p>\n<p>How?<\/p>\n<p>In every part of our lives, we <i>trade<\/i>. We trade values, time, money, commodities, etc. with others, in exchange for something.<\/p>\n<p>So is anything free, in a society of traders? Yes \u2013 air.<\/p>\n<p>To a visitor, their email-ID can still be considered as \u2018payment\u2019 for a free gift that you offer.<\/p>\n<p>Read on to see how to take advantage of that fact, and how to make free gifts work for you to get\u00a0more subscribers.<\/p>\n<h3>The thoughts behind \u2018free\u2019<\/h3>\n<p>On June 5th this year, it was National Donut day.<\/p>\n<p>The IHOP store on 14th street, Manhattan, had a long, crowded line outside it. They were waiting for free flapjacks.<\/p>\n<p>The people presume it is <i>free<\/i>. Is it?<\/p>\n<p>What could they be thinking<i>, <\/i>as they pursue this offer?<\/p>\n<p>Whatever thoughts they may be thinking, I\u2019m pretty sure they\u2019re similar to why any online reader would want to click to <b>receive your free gifts<\/b>. Some such thoughts could be &#8211;<\/p>\n<ul>\n<li><i><i>\u201cIt just comes to me\u201d.<\/i><\/i><\/li>\n<\/ul>\n<p>When paying for something, the money that\u2019s given away represents hours of work. Hours of effort. Hours of toil. All to attain that desired product.<\/p>\n<p>But when free<b>, that desired product needn\u2019t require days or months of work to be put in<\/b>. It is only a quick grasp away. It is only an email-ID away.<\/p>\n<ul>\n<li><i>\u201cI exchange nothing for it.\u201d<\/i><\/li>\n<\/ul>\n<p>But they do. Thing is, they\u2019d rather give away<i> c<\/i>alories, petrol, time or an email-ID, than money. <b>If the offer is worth this hidden exchange, it can seem like it costs nothing<\/b>.<\/p>\n<ul>\n<li><i><i>\u201cI can overlook the cons.\u201d<\/i><\/i><\/li>\n<\/ul>\n<p>Spending money could involve a thorough cost-benefit analysis of the item. But when it\u2019s free<b>, the costs can seem drastically reduced. <\/b>Which <i>leaves out only the cost of tolerating its cons, if any<\/i>.<\/p>\n<p><b>The benefits, however, can seem <\/b><b><i>amplified<\/i><\/b> next to such small costs.<\/p>\n<p>When deciding on a giveaway, keep this in mind: there is a <i>dearth<\/i> of free things that are truly valuable. There is also a great <i>thirst<\/i> for the same. With your free gifts, you can capitalize on that thirst, just by effectively <b><i>quenching<\/i><\/b> it.<\/p>\n<h3>Popular free gifts<\/h3>\n<p>You\u2019ve realized free gifts generate interest and build a <i>devoted readership<\/i>.<\/p>\n<p>But what giveaways could quench a reader\u2019s thirst, and leave them yearning for <b>more<\/b>?<\/p>\n<p>The answer depends on the <b><i>type of content<\/i><\/b><i>,<\/i> and the <b><i>kind of business<\/i><\/b> you have.<\/p>\n<p>But generally, here are ones that are being consumed voraciously \u2013<\/p>\n<ul>\n<li>Video downloads<\/li>\n<\/ul>\n<p>If a downloadable, high-resolution infographic is attractive, an informative video must be \u2013 and is &#8211; the Venus de Milo of gifts.<\/p>\n<p>To be more effective, give away a series of videos. <b>It can ensure that your subscribers find it worth submitting their email-IDs to you.<\/b><\/p>\n<ul>\n<li>Webinars<\/li>\n<\/ul>\n<p>Your full-fledged, specific knowledge on a subject can be <i>highly<\/i> sought after. Webinars let people access that knowledge from you.<\/p>\n<p>As a free option, Google Hangouts can help host a small webinar for less than 10 people. Paid tools include Adobe Acrobat Connect Pro, hosting 25 people for 45$ a month, or GoToWebinar, which supports 100 people for 79$ \u00a0per month.<\/p>\n<ul>\n<li>E-courses<\/li>\n<\/ul>\n<p>Because of their short, technical, meticulous nature, e-courses are in widespread demand.<\/p>\n<p>You can tailor them to be very <i>audience-specific,<\/i> as it is delivered by <i>email<\/i>. Also, <b>e-courses can ensure the reader gets used to opening your emails<\/b>.<\/p>\n<ul>\n<li>Make in-depth solutions downloadable \u00a0#<\/li>\n<\/ul>\n<p>Your market is yours for a reason. They look to you to inform, correct and aid them with your content.<\/p>\n<p>So do just that. <b>Tackle a very relevant, or prevalent, issue<\/b> that your target audience might face. And have the solution be downloadable.<\/p>\n<h3>Layered gifting<\/h3>\n<p>The layers of a good cake can be like an inviting journey.<\/p>\n<p>One bite will <i>just not do<\/i>.<\/p>\n<p>What if the process of gifting people was layered too? Would it leave people hungry for more?<\/p>\n<p>With a potential <a href=\"http:\/\/premium.wpmudev.org\/blog\/layered-free-gifts\/\">increase in conversion rate of 110%<\/a>, it seems they do.<\/p>\n<p>How is that achieved?<\/p>\n<p><i>By providing them value, incentives, and reminders about what you have to offer<\/i>. Here are the basic steps &#8211;<\/p>\n<p><b>Step 1<\/b> \u2013 Announce, give part I of your gift<\/p>\n<p>On your website, or elsewhere, display your customized call-to-action box, offering your free gift. \u00a0Any gift from the selection above could also do.<\/p>\n<p>Most importantly, include that you are going to give away another free gift. Say that you are giving it away as a bonus gift the next week, or on a specified date, <i>on your website<\/i>.<\/p>\n<p>Also inform them that it is a limited offer.<\/p>\n<p><b>Step 2<\/b> \u2013 Giving part II of your gift<\/p>\n<p>On your website, deliver the bonus gift and remind them that it is a limited offer.<\/p>\n<p>Reveal your schedule for upcoming gifts. This will habituate them to consistently frequent your website.<\/p>\n<p>Announce that after giving away those gifts, the date for the next gift is not going to be revealed.<\/p>\n<p><b>Step 3 <\/b>\u2013 Persist<\/p>\n<p>Keep reminding your visitors that the next date for the gift won\u2019t be told.<\/p>\n<p>But if they <i>do <\/i>miss it, share it with them anyway.<\/p>\n<p><b>Step 4<\/b> \u2013 Ask<\/p>\n<p>Ask for their email IDs in exchange of regular and significant updates, notifications, and gifts.<\/p>\n<h3>Personalize free gifts<\/h3>\n<p>Free gifts can\u2019t afford to be <i>interchangeable<\/i>. Neither in content, <i>nor <\/i>in presentation.<\/p>\n<p><b>Make it such that it is characteristically from you<\/b>. Give them a motive to come back specifically to <i>you<\/i>.<\/p>\n<p>And not just any blogger with a freebie and a smiling face.<\/p>\n<p>Impersonal content that is solely data, might work for some form of gifts. Like an infographic, or a pdf version of your article, etc.<\/p>\n<p>But a downloadable<i> case study<\/i> that isn\u2019t personalized? That\u2019s a branding opportunity that went unused.<\/p>\n<p>One way to personalize gifts is to <b>find out which social media your audience mostly clicks on your links from<\/b>. Evaluate your audience on that social media platform. Then, <b>provide giveaway that you think would be useful to that audience<\/b>.<\/p>\n<p>Also, <b>make your introductions interesting<\/b>. If your ebook, pdf, or any written piece has a cover, make sure it has your <i>signature style<\/i>.<\/p>\n<p>You may even consider <b>a brief introductory page<\/b>, where you thank them for downloading it, and do a short, relevant write-up for your readers.<\/p>\n<p>Echo your brand in your gift. Have the fonts, color schemes, and design of the content <i>reflect the style of your website<\/i>. It\u2019ll remind them of where and from whom the gift is from.<\/p>\n<p><b>Testimonials in the opt-in box<\/b><\/p>\n<p>The proof of the pudding is said to be in the <i>eating<\/i>.<\/p>\n<p>How can you <i>prove <\/i>your gift is good enough to warrant subscription, <i>without just handing it over<\/i>?<\/p>\n<p><b>Place a testimonial on your opt-in form. <\/b><\/p>\n<p>Your opt-in form is the gateway between acquiring a subscriber, or not. At this point, all you have offered is your best sales copy. And possibly a picture. This mostly works.<\/p>\n<p>But a testimonial pushes it further as it \u2013<\/p>\n<ul>\n<li><b>Illustrates <\/b><b><i>why <\/i><\/b><b>and <\/b><b><i>how<\/i><\/b><b> the free gift may be used<\/b>. That is \u2013 it addresses a problem the visitor may have. And it recounts how the gift was <b>useful<\/b> to a subscriber.<\/li>\n<li><b>Provides proof of use<\/b>. If you can get someone of even a small degree of authority, it\u2019d multiply the credibility.<\/li>\n<li><b>Shows what sort of trust people can place in you as a <\/b><b><i>provider<\/i><\/b>, and what sort of communication is possible between the visitor and you.<\/li>\n<\/ul>\n<p>A testimonial can be very convincing for all those reasons. Additionally, it can also represent your attempt to be honest about the feedback you are getting.<\/p>\n<h3>Conclusion<\/h3>\n<p>I hope these tips help you think about giveaways, by using means that can convert. \u00a0Generosity can be an investment. Giving away free gifts may seem\u00a0like handing over work for nothing. But it\u00a0is one of the most effective means to attract, and preserve subscribers.<\/p>\n<p><i>How do you, as a reader or blogger, think free gifts help build your subscriber list? What gift would you give your email-ID for? Let us know in the comments section.<\/i><\/p>\n<p><i>Subscribe to our blog for tips and updates about WordPress, the blogosphere, and beyond.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Every visitor is a subscriber. Well, almost. It is you who have to clear up the small issue of making them&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get More Subscribers by Offering Free Gifts<\/title>\n<meta name=\"description\" content=\"If an email ID is worth the free gifts that you offer, they can seem truly free. 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