The post, also runs 8482 words.<\/p>\n
Off late, long form content in the blogosphere has come a long way<\/strong>. Every kind of blogger \u2013 professional and upcoming; every kind of content marketer \u2013 unknowns to experts, want to know everything they can know,<\/strong> about what they just clicked on.<\/p>\n As writers, our passion to address a pressing topic, needn\u2019t be hindered by some claustrophobic word limit anymore<\/em>.<\/p>\n As bloggers, our willingness to present it to our audience needn’t be hindered by the tradition of some short, pulp news article.<\/p>\n The thing is, there are still<\/em> people in our industry who believe: shorter the content, the better. Contextually, it may at many times be the proper guiding principle.<\/p>\n But, almost as a rule, it is long-form content <\/em>that has more traffic, more shares, more credibility, and a greater SEO impact.\u00a0 They easily outperform short-form and mid-length pieces in this matter.<\/p>\n Really?<\/p>\n A study by BuzzSumo, analyzing 100 million articles<\/em>, seconds that finding –<\/p>\n People clearly want to read longer content<\/em><\/p>\n serpIQ reports similar findings \u2013<\/p>\n Quartz, the business news website, has developed this graph for its writers \u2013<\/p>\n If you’ve been convinced of the effectiveness of long-form content, do read on.<\/p>\n If you already have been, and want to know how you can make your long-form content into a marketing resource in itself, then surely<\/em> read on.<\/p>\n 1. Promo box, for your promotional needs <\/strong><\/p>\n A business page is far from complete without promotional tools.<\/p>\n Today, there are a colossal number of plugins that can aid all kinds of bloggers and marketers with promotion.\u00a0 Plugins that claim to increase conversion rates are just as many in number.<\/p>\n We are, after all, an advertising society<\/a>. That includes online marketers.<\/p>\n All with one aim: advertise, advertise, advertise<\/em> – to as many as possible.<\/p>\n That is, as long as they have an internet connection.<\/p>\n Plugmatter Promo Box can do both: build your list and promote your content\/product<\/strong>. Marketers and bloggers will find it to be a compact solution for their lead generation needs.<\/p>\n A few quick clicks, some customization adjustments, and a few typed words. Done. No functions or syntaxes escape your fingertips. Your products though, now have a responsive<\/strong>, catchy<\/strong> promotion box<\/strong> to multiply your click-through-rate.<\/p>\n You can fashion a CTA Box, an Opt-In Form, or an Info Box <\/strong>with the plugin. Thrice the functionality. One tool.<\/p>\n To help it complement or stand out from the layout of your website, the Promo Box comes with 76 design templates<\/strong>. You may decide page element colors by the color wheel<\/a>. Or by the wheel of fortune. Either way, you\u2019ll have an option for you in the Plugmatter Promo Box.<\/p>\n If the Promo Box were to have a theme in its development \u2013 it is choice<\/em>. You choose the design, the kind of promotional tool, who you want to promote. Choice, that is, in almost everything<\/em>.<\/p>\n If you want your customers to know<\/strong> new, related details about your goods or services<\/strong>, an<\/strong> Info Box does exactly that<\/strong>. They can be quickly integrated into a long-form piece.<\/p>\n Inform your potential customers about facts not revealed in the accompanying content<\/em>. And do so with style. Make them attend to your point exactly because it is in a special space on your page.<\/p>\n An intelligently placed opt-in box is a necessity if you want to build your subscriber list. More of them are shown to improve it\u00a0further<\/a>.<\/i> Numerous bloggers have noted their effectiveness.<\/p>\n The Social Mouths blog reports that the feature box is their most effective opt-in form<\/a><\/u> to harvest subscribers, with Facebook Tab Posts coming in at second.<\/p>\n Samar Owais of Freelance Flyer, uses the Plugmatter Feature Box, also included in the Promo Box.<\/p>\n There are a few things to note from her usage of it. The color of the feature box is orange – the color of her website title, and sticky Opt-In form bar. The CTA button, however, is blue.<\/p>\n Blue is the opposite of orange in the color wheel. Their usage together makes each stand out even more. The blue CTA button may have been split-tested as effective, or is chosen for eliciting trustworthiness<\/a><\/u>.<\/p>\n Plugmatter Promo Box offers a plethora of CTA boxes, in a plethora of styles.<\/p>\n On the actual article, she uses a mini-version of the Feature Box \u2013<\/p>\n The mini-version saves the attention of the viewer to be spent on other parts of the page. In this case – the article.<\/p>\n Also included, are Info boxes. They can attract a reader\u2019s eyes to information that you want them to pay attention to<\/em>.<\/p>\n As much as people want to read long form content, you can still provide some visual relief to them. Info Boxes primarily contain helpful ideas or details. They can also be a variation on the process of reading the article for the reader.<\/p>\n wpsuperstars uses an Info Box to create a Pro and Cons list. The following is from a long-form article reviewing the X Theme –<\/p>\n Seem like there\u2019s an option for every website idea you have<\/strong>? That\u2019s likely the case. The Promo Box is also easy to learn, and made for intuitive, quick use.<\/p>\n Get the Plugmatter Promo Box here<\/a><\/u>. Choose between: the Single, Professional and Developer edition, by your own preferences.<\/p>\n Your marketing needs would be handsomely covered. And <\/em>you\u2019d have made a rewarding<\/p>\n 2. Keywords (can) restrain relevance <\/strong><\/p>\n Keywords are like shiny minerals in your post. They are told to be clearly visible to the all-seeing eye: Google\u2019s ranking factors.<\/p>\n But that’s not <\/em>why you should be using them. Google’s all-seeing eye isn’t just squinting in the dark for specks anymore. It is now more intelligent, all-seeing, and selective<\/em> than ever<\/strong>.<\/p>\n When you are writing a long form article about a subject, you might think it is arguably inevitable keywords should be sprinkled everywhere.<\/p>\n Not just keywords, but also related keywords. Not just related keywords, but also great content<\/em>.<\/p>\n We\u2019ll address the last bit later.<\/p>\n Keywords may seem inescapable. However, they just might not be.<\/p>\n Why?<\/p>\n Firstly, speculation about Google’s list of ranking factors are plenty and, quite literally, spoil a blogger for choice. Google would never<\/em><\/strong> release a list of their ranking factors. One such list seemed credible. It\u2019s been proved incorrect<\/a><\/u>.<\/p>\n Secondly, its search engine is evolving. It no longer searches for exact keywords or phrases <\/strong>\u2013 it checks if your content is relevant<\/em>.<\/p>\n \u201ccheap mobile stores\u201d doesn\u2019t just search for pages with those exact words separately. That might yield results about how mobiles work or how to open your own store. Also, it’d show results only of pages that have those exact words, disregarding<\/em> others. Disregarding others, that might still be highly relevant even without those keywords<\/strong>.\u00a0 <\/em><\/p>\n Avoiding this, Google searches for synonyms too<\/strong>.<\/p>\n \u201ccheap cellphone stores<\/em>\u201d or \u201ccheap phone stores<\/em>\u201d would all <\/strong>return the same result.<\/p>\n This comes with Google\u2019s Hummingbird update. Concepts<\/em>, are what have been chosen to drive search results. Concepts, are also what humans use to know the world around them. The effort thus has been to further<\/em> humanize Google<\/em>.<\/p>\n Google\u2019s Algorithm Updates<\/strong><\/p>\n A brief about each of Google’s keyword-related algorithm updates:<\/p>\n The Panda update is meant to ensure low-quality content <\/strong>(irrelevant overuse of keywords) doesn’t have a top ranking position in its SERP<\/strong>.<\/p>\n The Hummingbird update focuses on searching for the meaning behind the entered query, instead of the exact words<\/strong>.<\/p>\n The Pigeon update works towards showing relevant, local results, ranking by how well the query is answered.<\/strong><\/p>\n Considering all of them, keywords could fold its jeans, wrap its framed pictures, and move to a civilization where it is needed. Perhaps not just yet though. Keywords provide a basis for the search, but are not the point<\/em> of the search<\/strong>.<\/p>\n The point of any search is to ask – in terms of concepts – a query. Google is realizing that it needs to be more intelligent in both finding<\/em> answers, and answering<\/em> its users.<\/p>\n Keywords do, however, have another important function \u2013 they enable a birds-eye view of what topics and searches are in demand.<\/p>\n You<\/em> can be the answer to that demand.<\/p>\n Tools like Google AdWords Keyword planner, SEMRush, or Ubersuggest could list keywords by order of popularity.<\/em> You can gauge what your niche market searches for or is familiar with<\/strong>. They could be ones that are highly searched terms – or rare ones. You may capitalize on both.<\/p>\n Keywords and their legitimate use<\/p>\n Officially, keywords are words that describe the contents of a web page. <\/em><\/p>\n For example, the keyword \u2013 \u201cfree tips share market\u201d<\/em><\/p>\n Some keywords are becoming less important than others. Some are becoming more significant. But keywords as such are steadily losing their significance to SEO. <\/em><\/p>\n Short-tail keywords are losing their sheen. Long-tail keywords, however, are shining ever since having a resurgence in their popularity recently<\/a><\/u>.<\/p>\n “how to make pineapple upside down cake\u201d is becoming as popular as “pineapple upside down cake”. Why? Because about 70 percent of searches are with long tail keywords.<\/span><\/p>\n In fact, a 2009 study by Moz points out that long-tail keywords are an untapped reserve. Making up more than two thirds of search traffic, they\u2019re waiting to be addressed<\/em>. And to have content built for them.<\/p>\n Long form content also allows you to make the best use of tags<\/em> in the image description.\u00a0 The previously mentioned Buzzsumo study also finds that even one image in a post can double the Twitter shares<\/a>.<\/u><\/p>\n Images and other media files \u2013 tagged with relevant keywords \u2013 can add even more nuggets for search engines to find. They\u2019re grossly<\/em> underused as part of an SEO operation.<\/p>\n To captivate the all-seeing eyes even further, embed image descriptions into the image tag.<\/p>\n Add alt=\u201dinsert text here\u201d<\/strong> to your image tag.<\/p>\n You can also use title=\u201dinsert text here\u201d.<\/strong><\/p>\n Keywords placed irrelevantly might train Google\u2019s eye to ignore your image or penalize you for it. Use them only wherever appropriate.<\/p>\n So while they factor less and less in how searchable your long form piece is, they retain their fundamental use. They are terms people search to find what they need. <\/em><\/p>\n Great content, therefore, is content that readily answers and solves their queries, i.e., content that does so despite the keywords used, not because <\/em>of them.<\/strong><\/p>\n And when created, search engines offer reward you generously.<\/p>\n 3. The story of storytelling <\/strong><\/p>\n Writing is an art whose end result is a clearly conveyed idea<\/em>.<\/p>\n With that in mind, marketers go to great extents to convey ideas.<\/p>\n They quote multiple reliable studies. Use impeccable, specific language. Offer content that informs like no other.<\/p>\n![\"long](\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2015\/08\/lTXE9VlVtE0fcoRFSRd3b7cVaY-OhLx2f_5gY8AttEugORZf3frGZgbnJQJTNWTZT9M61gersJXaHcLNH1dcec-EJ-DxPgPQuyjlsAxiTFhmWJQPtDjoFXFJTuDSnrmrvdlH-TeWqq5wQwAA.png\")
<\/a><\/p>\n<\/a>It is the most searched for and most visible kind of content<\/em><\/p>\n<\/a>A big guideline to stick by <\/em><\/p>\n<\/a><\/p>\n
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