{"id":4675,"date":"2022-07-26T14:57:48","date_gmt":"2022-07-26T14:57:48","guid":{"rendered":"https:\/\/plugmatter.com\/spark\/?p=4675"},"modified":"2022-08-08T10:00:13","modified_gmt":"2022-08-08T10:00:13","slug":"10-crucial-features-for-an-amazing-ecommerce-website","status":"publish","type":"post","link":"https:\/\/plugmatter.com\/spark\/10-crucial-features-for-an-amazing-ecommerce-website\/","title":{"rendered":"10 Crucial Features for An Amazing eCommerce Website"},"content":{"rendered":"\n

There\u2019s been a boom in online shopping, and it\u2019s not just a result of the pandemic. This number of digital buyers has been rising<\/a> steadily for the better part of the decade. Today, there are more than 2.1 billion digital buyers worldwide, but the sad truth is, most traffic doesn\u2019t lead to a conversion. In fact, according to some research, only around 2% of online shoppers <\/a>actually end up making a purchase. So, how can you give yourself the best chance of a sale? It all boils down to your website.<\/p>\n\n\n\n

In today\u2019s market, the ecommerce climate is more competitive than ever. Buyers have a plethora of choices. It\u2019s not just independent retailers on platforms like Shopify. Amazon is crushing small businesses with competitive prices and lighting fast shipping. You can\u2019t always compete, but you can create a better website\u2014one that holds up to big box retailers and Amazon.<\/p>\n\n\n\n

Though there are a lot of tips and tricks<\/a> about the best way to build a conversion-driving website, user experience reigns supreme. These features are absolutely crucial in the modern market. Your customers will thank you.<\/p>\n\n\n\n

1. A Simple Website Design<\/h2>\n\n\n\n

A poorly designed ecommerce website can make users feel like they\u2019re a child lost in the winding corridors of their local mall, desperately searching for a map. Nobody likes a difficult shopping experience, which is why it\u2019s better to just keep things simple. <\/p>\n\n\n\n

The best thing you can do is start with a simple website design that has clear navigation, easily accessible price and product information, gorgeous product photos, and a seamless checkout experience. Don\u2019t make shoppers search through pages of clutter to find what they\u2019re looking for.<\/p>\n\n\n\n

2. Mobile Optimization<\/h2>\n\n\n\n

If you want to make conversions, you need to meet potential customers where they are\u2014and that\u2019s on their smartphones and tablets. Across the globe, mobile devices account for half of all website traffic<\/a>. The problem is that not every ecommerce website is optimized for mobile use. Mobile websites are some of the most unresponsive on the web, and 73.1% of web designers<\/a> think a non-responsive website design is a top reason why visitors bounce.\u00a0<\/p>\n\n\n\n

So, how do you optimize? Certain wordpress plugins<\/a> can help create an intuitive checkout process, but make sure your website also:<\/p>\n\n\n\n