{"id":4430,"date":"2021-08-10T19:04:33","date_gmt":"2021-08-10T19:04:33","guid":{"rendered":"https:\/\/plugmatter.com\/spark\/?p=4430"},"modified":"2021-10-15T17:45:23","modified_gmt":"2021-10-15T17:45:23","slug":"top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market","status":"publish","type":"post","link":"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/","title":{"rendered":"Top Marketing Tactics to Make Your Content Stand Out in a Saturated Market"},"content":{"rendered":"\n<p> It\u2019s becoming increasingly difficult for businesses to stand out in today\u2019s digital era. This isn\u2019t new news for anyone. But even though it can be a challenge to make your content pop, it\u2019s an essential order of business to drive your bottom line and increase brand awareness. &nbsp;<\/p>\n\n\n\n<p> For many, it may seem like an impossible feat (especially\u00a0 if you don\u2019t have the proper expertise or funds).\u00a0 But, that\u2019s far from the truth. In fact, there are several digital marketing tactics you can follow to stand out in the sea of competition. Let\u2019s dive into what these tactics are. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 Ways to Make Your Marketing Stand Out in 2021<\/strong><\/h2>\n\n\n\n<p> Did you know that <a rel=\"nofollow\" href=\"http:\/\/www.iab.net\/media\/file\/B2BResearch2014.pdf\">72% of marketers<\/a> are producing significantly more content than they did a year ago? Yep. You heard that right! That means that the competition for attention is fiercer than ever before, but it\u2019s not anything that you can\u2019t overcome with these tactics. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Find Your Unique Selling Proposition<\/strong><\/h3>\n\n\n\n<p>We like to think of a unique selling proposition (USP) as your unique differentiator that sets you apart from the rest of the industry. A USP is important to establish because it is the thing that makes your customers want to purchase from your brand instead of the competition.&nbsp;<br><\/p>\n\n\n\n<p>A USP could be your price point. Or, it could be the quality of your product or service. Either way, figuring out what your USP is a crucial step to make your marketing strategy effective. Once you establish what your USP is, you can then create articles and other content based around your USP to further pique your customers\u2019 interest.&nbsp;<br><\/p>\n\n\n\n<p>Where do you start? To do this, you will want to create a keyword strategy to ensure that your content is SEO-friendly and a topic that your ideal customer is searching for in search engines. But after you\u2019ve completed your keyword research, you can begin the writing and\/or design process to craft content with your USP in mind!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Know Exactly Who Your Ideal Customer Is<\/strong><\/h2>\n\n\n\n<p>If you don\u2019t know who your ideal customers are, creating content will be like throwing spaghetti on the wall just waiting for it to stick. This is why crafting buyer personas (or semi-fictional representations of your real-life customers) is essential to <a href=\"https:\/\/www.elevationb2b.com\/blog\/professional-services-marketing-standing-out\/\">elevate your current and future content<\/a>.\u00a0<\/p>\n\n\n\n<p>To create these personas, you can interview your current customer base to figure out their demographic information, pain points, sentiments, and more! You will want to note everything that is said in these interviews to make your personas as accurate as possible. Then, after your personas are created, you can create content that brings a sense of \u201chumanness\u201d to your content. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Focus on One Main Selling Point<\/strong><\/h2>\n\n\n\n<p>Want to know a problem that many businesses run into when they start writing content? They focus on too many selling points! Focusing on too many selling points is confusing for potential customers leading them to click off your website in a matter of seconds. (I mean, what do you do when a website or article is too confusing to comprehend?)&nbsp;<\/p>\n\n\n\n<p>No one has the time or energy to decipher what your company does or provides. That\u2019s why it\u2019s your job as a business to paint a clear picture for your audience of what you do and who you are.&nbsp;<\/p>\n\n\n\n<p>Our main piece of advice is to choose one selling point per marketing campaign and stick to it! By highlighting the benefits of only one selling point, your readers will be more likely to convert on your next marketing campaign (and possibly become a customer)!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Create a Brand Personality<\/strong><\/h2>\n\n\n\n<p>When you think of top brands like Disney, RedBull, or GoPro, what do they all have in common? They are all companies that have a <strong>brand personality that inspires<\/strong>.&nbsp;<\/p>\n\n\n\n<p>With Disney, you may associate the company with magic, family, and happiness.&nbsp;<\/p>\n\n\n\n<p>With RedBull or GoPro, you may think of adventure, travel, or adrenaline.&nbsp;<\/p>\n\n\n\n<p>Now, we will pose the question to you. What is your company\u2019s brand personality? What words do you want your customers to associate you with?&nbsp;<\/p>\n\n\n\n<p>Content marketing is a great way to showcase your brand personality to the world and get your ideal buyer to feel an emotional connection with your company. (Because, who wants to do business with an unemotional, bland brand?) We will tell you upfront that embedding personality throughout your content is one of the sure ways to get heads turning!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>Identify the Gaps in Your Industry<\/strong><\/h2>\n\n\n\n<p>Lastly, you will want to analyze the different gaps in your industry. The best way that you can find these gaps is through interviewing your customers about the different things they want to see more of in the industry. Of course, you will want to ask specific questions, but performing customer interviews is the #1 to ideate new products or services. Once you\u2019ve looked deeper into your customers\u2019 interview answers, you can then make offerings and content that is different than the rest of the industry.<\/p>\n\n\n\n<p>If you are working with a completely new, groundbreaking idea that the rest of the industry hasn\u2019t acted upon yet, you will want to measure different marketing and sales metrics to measure the success of the new product, service, or campaign.&nbsp;<\/p>\n\n\n\n<p>Know that it may not be perfect at first, but you always have room to tweak or optimize the gap you are trying to fill. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p> It\u2019s 2021. Now is the time to focus on creating digital content to get more traffic to your site and to ultimately <a rel=\"nofollow\" href=\"https:\/\/www.whatconverts.com\">collect more leads<\/a>. By following the tactics we highlighted above, you will be steps closer towards meeting your overarching business goals and get a pool of customers who are actually excited to do business with you. With content marketing generating about <a rel=\"nofollow\" href=\"http:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">3x as many leads<\/a> compared to traditional marketing, content marketing isn\u2019t a segment of marketing that you want to neglect. <\/p>\n\n\n\n<p><strong><em>Want a responsive &amp; mobile-friendly eCommerce website to house all of your digital content? Check out our Premium <\/em><\/strong><a href=\"https:\/\/plugmatter.com\/wordpress-support\"><strong><em>WordPress Support<\/em><\/strong><\/a><strong><em>!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s becoming increasingly difficult for businesses to stand out in today\u2019s digital era. This isn\u2019t new news for anyone. But even though&#8230;<\/p>\n","protected":false},"author":16,"featured_media":4431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,7,81],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Marketing Tactics to Make Your Content Stand Out in a Saturated Market - Plugmatter Spark<\/title>\n<meta name=\"description\" content=\"Want to know how you can make your digital content pop? Here are the top marketing tactics to follow to make your content stand out in a saturated market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Marketing Tactics to Make Your Content Stand Out in a Saturated Market - Plugmatter Spark\" \/>\n<meta property=\"og:description\" content=\"Want to know how you can make your digital content pop? Here are the top marketing tactics to follow to make your content stand out in a saturated market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Plugmatter Spark\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-10T19:04:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-15T17:45:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/08\/marketing-department-meeting-4LW3DHN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan Gould\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan Gould\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/\",\"url\":\"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/\",\"name\":\"Top Marketing Tactics to Make Your Content Stand Out in a Saturated Market - Plugmatter Spark\",\"isPartOf\":{\"@id\":\"https:\/\/plugmatter.com\/spark\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/plugmatter.com\/spark\/wp-content\/uploads\/2021\/08\/marketing-department-meeting-4LW3DHN.jpg\",\"datePublished\":\"2021-08-10T19:04:33+00:00\",\"dateModified\":\"2021-10-15T17:45:23+00:00\",\"author\":{\"@id\":\"https:\/\/plugmatter.com\/spark\/#\/schema\/person\/a273463ad0eaca6995ba37c63bf27b64\"},\"description\":\"Want to know how you can make your digital content pop? Here are the top marketing tactics to follow to make your content stand out in a saturated market.\",\"breadcrumb\":{\"@id\":\"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/#primaryimage\",\"url\":\"https:\/\/plugmatter.com\/spark\/wp-content\/uploads\/2021\/08\/marketing-department-meeting-4LW3DHN.jpg\",\"contentUrl\":\"https:\/\/plugmatter.com\/spark\/wp-content\/uploads\/2021\/08\/marketing-department-meeting-4LW3DHN.jpg\",\"width\":1600,\"height\":1066},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/plugmatter.com\/spark\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top Marketing Tactics to Make Your Content Stand Out in a Saturated Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/plugmatter.com\/spark\/#website\",\"url\":\"https:\/\/plugmatter.com\/spark\/\",\"name\":\"Plugmatter Spark \u2013 Get the Best Tips on WordPress!\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/plugmatter.com\/spark\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/plugmatter.com\/spark\/#\/schema\/person\/a273463ad0eaca6995ba37c63bf27b64\",\"name\":\"Ryan Gould\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/plugmatter.com\/spark\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/plugmatter.com\/spark\/wp-content\/uploads\/2021\/08\/ryan-150x150.jpg\",\"contentUrl\":\"https:\/\/plugmatter.com\/spark\/wp-content\/uploads\/2021\/08\/ryan-150x150.jpg\",\"caption\":\"Ryan Gould\"},\"description\":\"Ryan is Vice President of Strategy and Marketing Services, also known for taking complex marketing and business challenges and developing solutions that simplify processes while driving customer outcomes and business value. He also thrives on guiding Elevation teams toward execution of strategies that help companies succeed in new verticals, while staying true to core values and brand integrity.\",\"sameAs\":[\"https:\/\/www.elevationb2b.com\/\"],\"url\":\"https:\/\/plugmatter.com\/spark\/author\/ryan-gould\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top Marketing Tactics to Make Your Content Stand Out in a Saturated Market - Plugmatter Spark","description":"Want to know how you can make your digital content pop? Here are the top marketing tactics to follow to make your content stand out in a saturated market.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/","og_locale":"en_US","og_type":"article","og_title":"Top Marketing Tactics to Make Your Content Stand Out in a Saturated Market - Plugmatter Spark","og_description":"Want to know how you can make your digital content pop? Here are the top marketing tactics to follow to make your content stand out in a saturated market.","og_url":"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/","og_site_name":"Plugmatter Spark","article_published_time":"2021-08-10T19:04:33+00:00","article_modified_time":"2021-10-15T17:45:23+00:00","og_image":[{"width":1600,"height":1066,"url":"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2021\/08\/marketing-department-meeting-4LW3DHN.jpg","type":"image\/jpeg"}],"author":"Ryan Gould","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ryan Gould","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/","url":"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/","name":"Top Marketing Tactics to Make Your Content Stand Out in a Saturated Market - Plugmatter Spark","isPartOf":{"@id":"https:\/\/plugmatter.com\/spark\/#website"},"primaryImageOfPage":{"@id":"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/#primaryimage"},"image":{"@id":"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/#primaryimage"},"thumbnailUrl":"https:\/\/plugmatter.com\/spark\/wp-content\/uploads\/2021\/08\/marketing-department-meeting-4LW3DHN.jpg","datePublished":"2021-08-10T19:04:33+00:00","dateModified":"2021-10-15T17:45:23+00:00","author":{"@id":"https:\/\/plugmatter.com\/spark\/#\/schema\/person\/a273463ad0eaca6995ba37c63bf27b64"},"description":"Want to know how you can make your digital content pop? Here are the top marketing tactics to follow to make your content stand out in a saturated market.","breadcrumb":{"@id":"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/#primaryimage","url":"https:\/\/plugmatter.com\/spark\/wp-content\/uploads\/2021\/08\/marketing-department-meeting-4LW3DHN.jpg","contentUrl":"https:\/\/plugmatter.com\/spark\/wp-content\/uploads\/2021\/08\/marketing-department-meeting-4LW3DHN.jpg","width":1600,"height":1066},{"@type":"BreadcrumbList","@id":"https:\/\/plugmatter.com\/spark\/top-marketing-tactics-to-make-your-content-stand-out-in-a-saturated-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/plugmatter.com\/spark\/"},{"@type":"ListItem","position":2,"name":"Top Marketing Tactics to Make Your Content Stand Out in a Saturated Market"}]},{"@type":"WebSite","@id":"https:\/\/plugmatter.com\/spark\/#website","url":"https:\/\/plugmatter.com\/spark\/","name":"Plugmatter Spark \u2013 Get the Best Tips on WordPress!","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/plugmatter.com\/spark\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/plugmatter.com\/spark\/#\/schema\/person\/a273463ad0eaca6995ba37c63bf27b64","name":"Ryan Gould","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/plugmatter.com\/spark\/#\/schema\/person\/image\/","url":"https:\/\/plugmatter.com\/spark\/wp-content\/uploads\/2021\/08\/ryan-150x150.jpg","contentUrl":"https:\/\/plugmatter.com\/spark\/wp-content\/uploads\/2021\/08\/ryan-150x150.jpg","caption":"Ryan Gould"},"description":"Ryan is Vice President of Strategy and Marketing Services, also known for taking complex marketing and business challenges and developing solutions that simplify processes while driving customer outcomes and business value. He also thrives on guiding Elevation teams toward execution of strategies that help companies succeed in new verticals, while staying true to core values and brand integrity.","sameAs":["https:\/\/www.elevationb2b.com\/"],"url":"https:\/\/plugmatter.com\/spark\/author\/ryan-gould\/"}]}},"_links":{"self":[{"href":"https:\/\/plugmatter.com\/spark\/wp-json\/wp\/v2\/posts\/4430"}],"collection":[{"href":"https:\/\/plugmatter.com\/spark\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plugmatter.com\/spark\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plugmatter.com\/spark\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/plugmatter.com\/spark\/wp-json\/wp\/v2\/comments?post=4430"}],"version-history":[{"count":4,"href":"https:\/\/plugmatter.com\/spark\/wp-json\/wp\/v2\/posts\/4430\/revisions"}],"predecessor-version":[{"id":4438,"href":"https:\/\/plugmatter.com\/spark\/wp-json\/wp\/v2\/posts\/4430\/revisions\/4438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plugmatter.com\/spark\/wp-json\/wp\/v2\/media\/4431"}],"wp:attachment":[{"href":"https:\/\/plugmatter.com\/spark\/wp-json\/wp\/v2\/media?parent=4430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plugmatter.com\/spark\/wp-json\/wp\/v2\/categories?post=4430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plugmatter.com\/spark\/wp-json\/wp\/v2\/tags?post=4430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}