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<\/figure>\n\n\n\nNot to overegg the pudding, but page speed is sort of like what good sound is to a theatre play. Without it, the chances that you\u2019ll be able to keep your audience\u2019s attention are slim to none.
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You\u2019d think that by now every single website owner is aware of the importance of speed. Not just for Google, mind you, but mostly for the visitors of your site. Studies have shown that faster loading pages lead to a 16.5% increase in conversion rate<\/a>. But since I continue encountering websites that are sometimes next to impossible to load, I can\u2019t help but mention this aspect again. Google has officially stated<\/a> that speed is a significant part of SEO best practices. It all comes down to the simple fact that when people have questions they\u2019ll need the answers as quickly as possible. A not very long time ago, the speed aspect was only limited to computer searches. Nowadays, however, mobile technology has overtaken our digital habits and plays a more significant role in our day-to-day life. This, of course, hasn\u2019t escaped the tech giant\u2019s attention. Against this background, the mobile-friendliness of your web page has gained importance. What this translates into is that it\u2019s not enough anymore for you to simply ensure a high-speed level of your website on desktops. You need to do the same for mobile phones as well. Perhaps even more so. The surge of smartphone usage has moved Google to adjust its ranking factors accordingly. Some even go as far as to argue that Google prioritizes SEO factors in the mobile version over desktop<\/a>. Here\u2019s how you can do it:<\/p>\n\n\n\n The overall gist of this concept is to have a bottom-up approach towards creating websites. In other words, it\u2019s recommended that you start building your site in its simplest, most basic form that is suitable for mobile usage and then upgrade to a more enhanced version for other devices. <\/p>\n\n\n\n Another commonly neglected Google ranking factor is your domain. If you\u2019re interested in knowing what that is, well, your guess is as good as mine. Perhaps it\u2019s easily overlooked because it\u2019s such a basic element.<\/p>\n\n\n\n First and foremost, having a qualitatively good URL means that it has to accurately represent your website\u2019s content. The best way to think of it is, would a website visitor be able to understand what your page content is about by only reading your URL description – without the title tag that is? If the answer is no, then make sure to pay more attention to that aspect in the future. It would not only make things easier for your website visitors but also for Google to better categorize your content. Additionally good for your rankings is to include the keyword you\u2019re targeting in your URL. This is where opinions diverge. While some might rightly draw attention to the fact that Google penalizes \u201cexact-match domains<\/a>\u201d (EMDs), i.e. the inclusion of keywords in URLs, we\u2019d like to highlight that this penalty only concerns websites with low-quality content.<\/p>\n\n\n\n This being said, your domain URL plays a relatively smaller role in your Google ranking compared to your domain authority. To improve your ranking via an increased domain authority, you have to make sure that a) you have high-quality content (more on this in the follow-up section) and<\/p>\n\n\n\n b) off-page SEO signals, such as internal and external links. Off-page SEO refers to the <\/strong>link building element of your website optimization process. Basically, what you need for this is backlinks that refer to your website. This, in turn, requires active engagement and network building within your business community. However, make sure to prioritize quality over quantity. A simple rule of thumb here is the more link references you get from websites with an expert status, the higher the likelihood that you become one yourself. Figuratively speaking, Google interprets link-building as quasi-recommendations and thus increases your ranking. So, by achieving expert status you gain domain authority, which Google perceives as a signal that your website content has informative value. Based on this evaluation, you gain a higher ranking.<\/p>\n\n\n\n Lastly, and this one\u2019s for you, my dear website hoppers, Google takes into account the age of a domain. Why do you ask? Well, at the risk of stating the obvious: it signals maturity, reliability, and trustworthiness. So before creating a website, it pays out to take some time to do some proper soul searching and figure out what your content and brand will be about and if you will still find them interesting years later. For those of you who are running their sites for several years now, your commitment will definitely payout, provided that you are vigilant about the other SEO factors, of course.<\/p>\n\n\n\n When speaking of high-quality content, it\u2019s important to remind ourselves that everyone has a different understanding of what that entails. For instance, while Leo Tolstoy loved to write lengthy novels with complex storylines containing a lot of subtexts, Charles Bukowski loved to keep it simple, concise, and, most importantly, blunt – no subtext there. Now both of these men are highly-accomplished authors with highly different audiences. So, what does this tell us? Basically that the quality of content lies in the eye of the beholder. In our case, the beholder is Google. And Google loves a) simple language, as the content is meant to reach a wide, perhaps the international audience,<\/p>\n\n\n\n b) a clear structure (in the form of subtitles and bullet points), that will improve the readability of the content,<\/p>\n\n\n\n c) keywords to help categorize your content and assign it to a specific audience<\/p>\n\n\n\n d) length, along the lines of the more the merrier<\/p>\n\n\n\n e) and most importantly, the accuracy of information. It\u2019s the only and most sustainable way to ensure that your site enjoys a good reputation among its peers and can build domain authority.<\/p>\n\n\n\n Video marketing can encounter you in different shapes and forms, sometimes without you even noticing that you\u2019re watching a marketing ad. But why invest in this specific and some might argue time-consuming and costly type of marketing? First of all, according to Alexa\u2019s top 500 sites on the web<\/a>, Youtube ranks in second place, right after Google. Second of all, marketing experts who rely on videos for their campaigns have a revenue growth rate that is 49% faster<\/a> than those who don\u2019t. Another important aspect is that video content has the potential to reach a wider audience due to the gloomy reality that people are more likely to watch videos than to read a text. What\u2019s more, is that depending on the business field you\u2019re in video marketing isn\u2019t something that everybody is doing. This means that you\u2019ll have a significant advantage over your competitors. Overall, it\u2019s a very effective way to increase your traffic<\/a> inflow, authority domain, and consequently your Google SERP ranking.<\/p>\n\n\n\n
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![\"Domain](\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2020\/07\/the-truth-about-domain-authority-760x400-1.png\")
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<\/p>\n\n\n\nVideo Marketing <\/h2>\n\n\n\n
![\"Video](\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2020\/07\/video-marketing-2041396.jpg\")
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