{"id":3077,"date":"2016-04-12T17:30:00","date_gmt":"2016-04-12T12:00:00","guid":{"rendered":"http:\/\/blog.plugmatter.com\/?p=3077"},"modified":"2016-04-12T17:30:00","modified_gmt":"2016-04-12T12:00:00","slug":"customer-support-lessons","status":"publish","type":"post","link":"https:\/\/plugmatter.com\/spark\/customer-support-lessons\/","title":{"rendered":"11 Customer Support Lessons Learnt After Solving 3000+ Customer Queries"},"content":{"rendered":"<p><i><div class=\"com-md-12 pg_high_light\" >\n        <p>&#8220;We believe that customer service shouldn&#8217;t be just a department; it should be the entire company.&#8221; &#8211; Tony Hsieh<\/p>\n      <\/div><\/i><\/p>\n<p>We at <a href=\"http:\/\/plugmatter.com\/\">Plugmatter<\/a> have always strived to be a company that keeps our customers thoroughly satisfied with our products.<\/p>\n<p>Sure, we\u2019ve had hiccups. We\u2019ve slipped. And regretfully so.<\/p>\n<p>But we <i>always<\/i> got back up, ensuring that we go the extra mile to help our customers. To keep the line of communication open. To know and provide for their requirements.<\/p>\n<p><b>We\u2019re still learning <\/b>&#8211; and more importantly &#8211; we\u2019re <i>willing<\/i> to learn how to help our customers better. That they\u2019ve voted on our product with their money, makes it worth the learning curve.<\/p>\n<p class=\"Normal-P\" style=\"text-align: center;direction: ltr\"><span class=\"Normal-H\"><img decoding=\"async\" src=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/1460117202_image23.jpg\" alt=\"\" width=\"519.500052493438px     \" height=\"316.362204724409px     \" \/><\/span><\/p>\n<p>We want others to benefit from our experiences with handling support over the past two years. And I\u2019m happy to share them with you in this article!<\/p>\n<h2><b>1. Support for plugins vs. SaaS products &#8211; apples and oranges<\/b><\/h2>\n<p>Truth be told, when we started Plugmatter, we weren\u2019t ready for the number of customers we ended up attracting. The numbers were beyond our expectations.<\/p>\n<p>The thing was, we launched a product that promised optin box templates that were top of the line.<\/p>\n<p><i>But we hadn\u2019t yet made them responsive<\/i>.<\/p>\n<p>That was a huge oversight. Within the first few support tickets itself, it was loudly evident that we\u2019d made a huge mistake. We had to make them responsive, ASAP.<\/p>\n<p>Fortunately, thanks to our brilliant team, we did. But <i>why<\/i> did we underestimate support in the first place?<\/p>\n<p>Well, we are from a SaaS background. <a href=\"http:\/\/rapidfeeds.com\/\">RapidFeeds<\/a>, our first product, has been running for 10 years now, having close to \u00a075,000 users.<\/p>\n<p>And with RapidFeeds, we receive only about 10-15 tickets per month. And that&#8217;s exactly what we expected from plugin as well.<\/p>\n<p><em><b>Managing support for a WordPress plugin\u00a0was entirely different from doing it for a SaaS<\/b>.<\/em><\/p>\n<p><span class=\"Normal-H\"><a href=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/tuxpi.com_.1460379789.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3312\" title=\"rapid-feeds-support\" src=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/tuxpi.com_.1460379789.jpg\" alt=\"RapidFeeds Support\" width=\"650\" height=\"100\" \/><\/a><\/span><\/p>\n<p>Anyway, here are some fundamental differences we learned in providing support for a WordPress plugin, as opposed to a SaaS product &#8211;<\/p>\n<ul>\n<li>With SaaS products, <i>we<\/i> control the environment. So, in most cases, solving the problem for one user is problem solved for all. But with WordPress, we have to <i>adjust<\/i> to whichever theme and framework the plugin\u00a0is installed on.\u00a0And, Most of our support queries are because of this one reason.<\/li>\n<\/ul>\n<ul>\n<li>It\u2019s easy to push an update for a SaaS product, and not as easy, or quick, for a WordPress plugin.<\/li>\n<\/ul>\n<div class=\"pg_quote pg_quote_blue\" style=\";width:100%;float:;\"><b>Lesson: <\/b>If you do not control the environment where your software runs, customer support could be a bigger challenge. The best way to meet this challenge is to: test, test, and test some more on that particular environment.<\/div><div class=\"clearfix\"><\/div>\n<h2><strong>2. Using the right support tool makes it easy<\/strong><\/h2>\n<p>Customer support is a serious matter, regardless of the industry you\u2019re in.<\/p>\n<p>Whether you\u2019re a blogger selling an online video course, or a SaaS product, or a WordPress plugin like us &#8211; give it your all.<\/p>\n<p>One way to ease this is to <b>start using a suitable customer support tool, as quickly as possible<\/b>.<\/p>\n<p>We learned the importance of using a tool, the hard way. Initially we managed our support from our Gmail. And as may have already guessed, it was a mess.<\/p>\n<p>We never had a track of our customers, were unable to templatize our work properly, had to hop onto database to view customer details and what not.<\/p>\n<p>And to fix that we finally decided on Groove, after hopping through a few other tools though.<\/p>\n<p><a href=\"http:\/\/groovehq.com\/\">Groove<\/a> is one of the most affordable yet feature-rich customer support tools available out there. We\u2019ve been using it for close to 20 months, and it\u2019s been a smooth ride so far.<\/p>\n<p>However, before using Groove, we used\u00a0the free version of HelpScout. But in just a couple of months, we moved from the free version of HelpScout, to the <i>paid<\/i> version of Groove.<\/p>\n<p>Why?<\/p>\n<p>Well, Groove\u2019s pricing is very simple.<\/p>\n<p>As a startup, we couldn\u2019t afford much then. And Groove happened to offer us <i>everything<\/i> we needed &#8211; all their <a href=\"https:\/\/www.groovehq.com\/pricing\">incredible features<\/a> &#8211; for just $15.00 per month.<\/p>\n<p>HelpScout on the other hand restricted many features, for their lowest package, and charged more per user.<\/p>\n<p><span class=\"Normal-H\"><a href=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/tuxpi.com_.1460379546.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"  aligncenter wp-image-3310\" title=\"groove-pricing-table\" src=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/tuxpi.com_.1460379546.jpg\" alt=\"Groove Pricing Table\" width=\"622\" height=\"437\" \/><\/a><\/span><\/p>\n<p>Also with Groove, you get to see detailed reports of your performance. You can know things like average reply time, average handling time and the number of customers who gave us an \u2018awesome\u2019 rating for our support, among other things.<\/p>\n<p>It helps us be on top of our support game.<\/p>\n<div class=\"pg_quote pg_quote_blue\" style=\";width:100%;float:;\"><b>Lesson: <\/b>Automating or creating your workflow for your support as much as possible with the right tools is only way to have a satisfied set of customers. A great\u00a0tool can save your time, energy and help you accomplish the end-goal: a happy customer.<\/div><div class=\"clearfix\"><\/div>\n<h2><strong>3. A Knowledge Base isn\u2019t a one-solution-for-all problems<\/strong><\/h2>\n<p>One of the first features we explored on Groove was the <i>Knowledge Base<\/i>. Although it did reduce our support tickets to a certain extent, it didn\u2019t bring about too significant a change.<\/p>\n<p><span class=\"Normal-H\"><a href=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/tuxpi.com_.1460446927.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-3328 aligncenter\" src=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/tuxpi.com_.1460446927-1024x503.jpg\" alt=\"Image Border Editor: https:\/\/www.tuxpi.com\/photo-effects\/borders\" width=\"627\" height=\"308\" \/><\/a><\/span><\/p>\n<p>Most customers that we dealt with had a unique concern. A concern that couldn\u2019t be made a part of the Knowledge Base.<\/p>\n<p>A couple of examples are:<\/p>\n<ul>\n<li>A user\u2019s website header doesn\u2019t go well with the feature box design<\/li>\n<li>Optin feature box template breaking down when it&#8217;s live<\/li>\n<li>A lot more.<\/li>\n<\/ul>\n<p>Before updating the Knowledge Base, we were getting around 20 queries per day; and updating didn\u2019t quite move the needle. We were still getting around 18-20 queries per day.<\/p>\n<p>Most people directly want to contact a support assistant as soon as they need any assistance.<\/p>\n<div class=\"pg_quote pg_quote_blue\" style=\";width:100%;float:;\"><b>Lesson: <\/b>An extensive Knowledge Base is best when there are a lot of repeat queries. So the key is to keep track of the repeat queries and keep updating your KB regularly.<\/div><div class=\"clearfix\"><\/div>\n<h2><strong>4. Support can make or break ~30% of your business<\/strong><\/h2>\n<p>Here\u2019s what I can say after 3000+ customer support queries &#8211; support can either make or break a significant part of your business.<\/p>\n<p>Out of every 100 sales we make, we get around 27-35 customer support queries. If we didn\u2019t resolve their support tickets on time, it\u2019s like we were risking over 1\/3rd of our business.<\/p>\n<p>Not to mention the opportunity cost of potentially losing brand loyalists, and evangelists.<\/p>\n<p>In short,<b> it\u2019s a risk that no business can afford.<\/b><\/p>\n<div class=\"pg_quote pg_quote_blue\" style=\";width:&#8221;100%&#8221;;float:;\"><b>Lesson: <\/b>Customer support is not a peripheral part of your business. It\u2019s not even a part of your business. <em>It is your business.<\/em><\/div><div class=\"clearfix\"><\/div>\n<h2>5. <b> Provide support every day of the week (almost)<\/b><\/h2>\n<div class=\"com-md-12 pg_high_light\" >\n        <p>If your customers can buy your product over weekends, they expect you to provide support over weekends too.<\/p>\n      <\/div>\n<p>You need to provide customer support service over the weekend as well. That\u2019s something we\u2019ve had to learn the hard way &#8211; after many a refund was issued.<\/p>\n<p>Doing so has definitely made customers happier, now that their issues can get solved immediately, instead of waiting till a Monday.<\/p>\n<p>We spend lesser time on the weekends for support than on a weekday, but we manage to give it enough time for urgent queries to be solved.<\/p>\n<div class=\"pg_quote pg_quote_blue\" style=\";width:&#8221;100%&#8221;;float:;\"><b>Lesson:<\/b> You don\u2019t need to spend the entire day providing support over the weekends. Mention the exact timings that you will be functioning for, to be clear and honest to your customers.<\/div><div class=\"clearfix\"><\/div>\n<h2><strong>6. Harvest product ideas from your support queries<\/strong><\/h2>\n<p>Where can you get the best ideas for feature development for your products?<\/p>\n<p><b><i>From the customers<\/i><\/b>.<\/p>\n<p>They will tell you <i>exactly<\/i> what they want in their support requests. And those desired functionalities can become a useful feature for all your customers.<\/p>\n<p>For example, take our <a href=\"http:\/\/plugmatter.com\/document-importer\">Document Importer<\/a> plugin.<\/p>\n<p>It is being used by hundreds of users &#8211; by bloggers, by academicians, etc. to import their content to WordPress, without losing its formatting.<\/p>\n<p><span class=\"Normal-H\"><img decoding=\"async\" class=\" aligncenter\" src=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/1460117202_image16.jpg\" alt=\"\" width=\"490.176482939633px     \" height=\"320.500052493438px     \" \/><\/span><\/p>\n<p class=\"Normal-P\" style=\"direction: ltr;margin-left: 0pt;text-indent: 0pt\"><span class=\"Normal-H\"><span style=\"font-size: 12pt;font-style: normal;font-weight: normal;direction: rtl\">There were many feature requests that we received from our customers. The recent additions, the multiple document import feature and Dropbox\u00a0automation, were the result of such customer requests, that were\u00a0asked by many users.<\/span><\/span><\/p>\n<p class=\"Normal-P\" style=\"text-align: center;direction: ltr;margin-left: 0pt;text-indent: 0pt\"><span class=\"Normal-H\"><a href=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/tuxpi.com_.1460447083.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-3329 aligncenter\" src=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/tuxpi.com_.1460447083-1024x612.jpg\" alt=\"Image Border Editor: https:\/\/www.tuxpi.com\/photo-effects\/borders\" width=\"506\" height=\"302\" \/><\/a><\/span><\/p>\n<p>With our Feature Box plugin, it was the \u201cGoogle Events Tracking\u201d feature.<\/p>\n<p>The bottom line is &#8211; customers are the best to learn from about adding new features.<\/p>\n<div class=\"pg_quote pg_quote_blue\" style=\";width:&#8221;100%&#8221;;float:;\"><b>Lesson:<\/b> Listen to your customers carefully. They needn\u2019t necessarily describe a specific feature they want included. It often comes in the form of complaints, or even as the reason for a refund request.<\/div><div class=\"clearfix\"><\/div>\n<h2><strong>7. Improving customer experience is worth the effort and wait <\/strong><\/h2>\n<p><i><blockquote>\n         Customer experience begins from the point someone thinks of buying your product. \n        <a href=\"\" onclick=\"window.open('http:\/\/twitter.com\/share?text= Customer experience begins from the point someone thinks of buying your product. ','width=500,height=400,toolbar=no,location=no,directories=no,status=no,menubar=no,scrollbars=yes,copyhistory=no,resizable=yes');return false;\"> <img decoding=\"async\" src=\"https:\/\/plugmatter.com\/spark\/wp-content\/themes\/plugmatter_new_design\/images\/tweet.png\"> <\/a>\n      <\/blockquote><br \/>\n<\/i><\/p>\n<p>Customer experience is not like a quick sprint. It\u2019s a marathon that takes time and effort. To understand users. To assess their behaviour.<\/p>\n<p>Changing processes, systems &#8211; even entire products at times &#8211; to be able to \u00a0reach a point where you have a loyal customer base, <b>will take time<\/b>.<\/p>\n<p>It\u2019s a relationship &#8211; like any other relationship &#8211; that takes time to build. However, once \u00a0built &#8211; you\u2019ll love it.<\/p>\n<p>Here\u2019re a couple of insights:<\/p>\n<ul>\n<li>The simpler the systems you have in place for your customers to use, the happier they\u2019ll be.,<\/li>\n<\/ul>\n<ul>\n<li>Don&#8217;t be annoyed with customer queries.<br \/>\nDon&#8217;t think, \u201c<i>They can\u2019t even do this basic copy + paste stuff properly.\u201d <\/i><i><br \/>\n<\/i><\/li>\n<li>All it takes is a shift in perspective &#8211; \u201c<i>They willingly chose our products, and it\u2019s our job to provide them with what they deserve, to\u00a0honor\u00a0that choice.\u201d<\/i><\/li>\n<\/ul>\n<h2><strong>8. Quick support = Happy customers<\/strong><\/h2>\n<p>From our experience, those customers who have their support queries resolved quickly, are the happiest of all.<\/p>\n<p>We may delay it for just a bit because we\u2019d be required to login to our customer\u2019s website to fix the issue, but they understand that it\u2019s necessary.<\/p>\n<p>A few tips to ensure provide speedy resolution to the customers:<\/p>\n<ul>\n<li>Listen to their concern carefully<\/li>\n<li>Take notes<\/li>\n<li>Be an expert on the subject<\/li>\n<li>Respect your customer\u2019s time<\/li>\n<\/ul>\n<h2><strong>9. Track support performance to improve support performance<\/strong><\/h2>\n<p>It is critical to track and measure your customer support performance. It\u2019d ultimately result in a better product, and in a better business.<\/p>\n<p>Groove offers few very promising customer support metrics, including:<\/p>\n<ul>\n<li>Average First Reply Time<\/li>\n<li>Average handle time<\/li>\n<li>Average number of email exchange before the ticket is closed<\/li>\n<li>First Time Resolution.<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p><span class=\"Normal-H\"><a href=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/tuxpi.com_.1460447176.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-3330 aligncenter\" src=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/tuxpi.com_.1460447176-1024x342.jpg\" alt=\"Image Border Editor: https:\/\/www.tuxpi.com\/photo-effects\/borders\" width=\"632\" height=\"211\" \/><\/a><\/span><\/p>\n<h2><strong>10. Sometimes you just have to give them a refund<\/strong><\/h2>\n<p>Some customers, regardless of how good your product or support services are, <i>will<\/i> ask for a refund.<\/p>\n<p class=\"Normal-P\" style=\"text-align: center;direction: ltr;margin-left: 0pt;text-indent: 0pt\"><span class=\"Normal-H\"><img decoding=\"async\" class=\" aligncenter\" src=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/1460117202_image25.gif\" alt=\"\" width=\"399.513175853018px     \" height=\"391.500052493438px     \" \/><\/span><\/p>\n<p>For customers like these, <i>you simply have to provide the refund<\/i>.<\/p>\n<p>Having said that, there\u2019s one thing that you can do to avoid refund requests of this kind. Most people who ask for it, <i>do so in the first 24-48 hours of purchasing the product<\/i>.<\/p>\n<p>Meaning, their first experience with the product wasn\u2019t as good they expected.<\/p>\n<p>To avoid that situation, <b>make an extra effort to ensure users have an amazing first-experience <\/b>with your product absolutely no glitches and bugs.<\/p>\n<div class=\"pg_quote pg_quote_blue\" style=\";width:&#8221;100%&#8221;;float:;\"><b>Lesson: <\/b>Not everybody purchases the product to use, nor will they will use it forever. So be prepared for a few refunds &#8211; regardless of how wonderful your product and support is.<\/div><div class=\"clearfix\"><\/div>\n<h2><strong>11. Automate your processes to save time<\/strong><\/h2>\n<p>Issuing refunds can be a time consuming process. We made the mistake of issuing refunds <i>manually<\/i> for the first 6 months, after launching the Feature Box plugin.<\/p>\n<p>Once it took me and Akram, <a href=\"https:\/\/twitter.com\/akramquraishi\">my business partner<\/a>, around 5 hours to issue a single refund after going through a series of steps. That\u2019s when we decided it <i>had<\/i> to be automated.<\/p>\n<p><span class=\"Normal-H\"><img decoding=\"async\" class=\" aligncenter\" src=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/1460117202_image14.png\" alt=\"\" width=\"363.500052493438px     \" height=\"363.500052493438px     \" \/><\/span><\/p>\n<p>The current process looks like this:<\/p>\n<ol>\n<li>Customers request a refund<\/li>\n<li>We ask them if the issue can be resolved by us<\/li>\n<li>They insist on a refund<\/li>\n<li>We go to our user dashboard, where we monitor all the sales, find the user\u2019s info and click on <i>Issue Refund<\/i>, a tab which is available for all our users<\/li>\n<li>Refunds automatically get queued from our PayPal account, and the refund script runs every 3 hours , ensuring automatic refunds to all queued requests,<\/li>\n<\/ol>\n<p>Almost 90% of our customers receive their refund within 24-36 hours of them requesting for it.<\/p>\n<p>Apart from the that, there are few minor automation steps that helped us to a great extent. A simple \u201cuser information\u201d section that we were able to create on Groove saved a significant amount of time as we were able to see critical user details such as the plugin he is using, his license key, user id, etc.<\/p>\n<p>Something similar to the below:<\/p>\n<p><a href=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/tuxpi.com_.1460448104.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3338 aligncenter\" src=\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/2\/2016\/04\/tuxpi.com_.1460448104.jpg\" alt=\"Image Border Editor: https:\/\/www.tuxpi.com\/photo-effects\/borders\" width=\"280\" height=\"359\" \/><\/a><\/p>\n<p class=\"Normal-P\" style=\"text-align: center;direction: ltr\"><div class=\"pg_quote pg_quote_blue\" style=\";width:&#8221;100%&#8221;;float:;\"><b>Lesson: <\/b>This doesn\u2019t apply just to refunds, but to most tasks. The more the repeated tasks are automated, the more time you save to spend on doing other critical tasks.<\/div><div class=\"clearfix\"><\/div><\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p>To conclude, customer Support for WordPress plugins is not very different from support in any other line of business.<\/p>\n<p>Be sure that before you push an update, you test your updates on multiple versions of WordPress to ensure smoother functionality of the plugins.<\/p>\n<p>Don\u2019t forget to track and measure your performance and use a tool that perfectly fits your requirement. Groove did the job for us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We at Plugmatter have always strived to be a company that keeps our customers thoroughly satisfied with our products. Sure, we\u2019ve had&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,7,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Customer Support Lessons Learnt After Solving 3000+ Customer Queries<\/title>\n<meta name=\"description\" content=\"In this blog post, we share some of the most essential lessons we learnt over the course of 2.5 years working with 3000+ Customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plugmatter.com\/spark\/customer-support-lessons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Customer 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