{"id":244,"date":"2014-05-06T16:51:47","date_gmt":"2014-05-06T16:51:47","guid":{"rendered":"http:\/\/plugmatter.com\/blog\/?p=244"},"modified":"2014-05-06T16:51:47","modified_gmt":"2014-05-06T16:51:47","slug":"signup-driven-homepage","status":"publish","type":"post","link":"https:\/\/plugmatter.com\/spark\/signup-driven-homepage\/","title":{"rendered":"How a Signup Driven Homepage Can Get You More Blog Subscribers"},"content":{"rendered":"

Getting email subscribers is a challenge for many, especially bloggers who don\u2019t have a unique selling point<\/a>. Even after creating quality content consistently, they fail to convert their readers into loyal email subscribers. It\u2019s a slow and arduous process that not many bloggers are able to survive.<\/p>\n

Most of the popular bloggers who managed to build a huge list of targeted subscribers didn\u2019t do it overnight. It took them years to reach where they are today. However, things are no longer the same in the blogosphere. They\u2019re rapidly changing, for the better.<\/p>\n

<\/p>\n

Blogs that started five years ago didn\u2019t have access to social media and other smart tools that bloggers have today. This means that as a blogger, it should be a lot easier for you to grow your mailing list \u2014 if and only if you think out of the box. And how do you do that?<\/p>\n

Start Thinking Like a Startup<\/b><\/h2>\n

According to Paul Graham<\/a> \u2014 \u201ca startup is a company designed to grow fast. It needn’t be a tech company or anything to do with the Internet.\u201d<\/p>\n

If you look around, you\u2019ll find that successful startups have no problem attracting users. They build massive email lists within no time. How they manage to do this isn\u2019t rocket science. They simply focus on giving real value to their users that their users can\u2019t find elsewhere. Right from giving a great user experience to solving a real problem, they do it all.<\/p>\n

\"Startup\"<\/p>\n

When you stop thinking like a typical blogger and start thinking like a real startup<\/a>, you automatically start finding unique ways to give more value to your readers. You start providing workable solutions to problems that your readers are facing. You start working like an entrepreneur who\u2019s ready to go to any lengths to grow his company.<\/p>\n

A successful startup is defined by growth, and so should your blog. Everything that you do on your blog should take you towards growing your readership and your email list. Just like a startup is user-centric, your blog should be reader-centric. Only then will you start converting more of your readers into subscribers.<\/p>\n

A Signup Driven Homepage: The Key to Getting More Blog\u00a0Subscribers<\/b><\/h2>\n

Time and again, startups have followed a very successful pre-launch strategy. They created signup-driven homepages with only one single mission: get more people to join their email list. What does this have to do with your blog?<\/p>\n

Everything.<\/p>\n

When you start looking at your readers as users, and your blog as a startup, you do things that get you more \u201csignups\u201d. With a signup-driven homepage, your blog\u2019s only focus is to get people on your email list \u2014 nothing more, nothing less. Everything else comes later.<\/p>\n

Your homepage is where you sell your blog\u2019s vision<\/a>, mission and direction to your potential subscribers. You motivate your visitors to join you in your blogging journey. You create a positive connection with them that makes them want to jump on your list.<\/p>\n

Growth Hack Your Blog Like Dropbox<\/b><\/h2>\n

Growth hacking<\/a> is a fancy new term that simply refers to finding new and innovative ways to grow. While it\u2019s been proven that you can growth hack to grow a web app, the question is, can you apply growth hacking to your blog? Of course, you can.<\/p>\n

Dropbox<\/a> growth hacked its way to startup glory in its early days with a signup-driven homepage. The website had a simple layout without many distractions. It laid the foundation or the groundwork for the Dropbox product with a two-minute (above the fold) explainer video. There aren\u2019t many options on the homepage. It\u2019s clear that Dropbox wanted you to watch the video and sign up.<\/p>\n

\"dropbox-now\"<\/p>\n

When you create a signup-driven homepage for your blog, you obviously don\u2019t start a viral revolution like Dropbox. However, what you do is start converting more of your blog visitors into email subscribers<\/a> \u2014 even before they start reading your blog.<\/p>\n

Your homepage shouldn\u2019t have distractions. Just like Dropbox, it should have a single purpose, to get more signups. The more clear it is, the better.<\/p>\n

Create a Homepage Video that Tells Your Story<\/b><\/h2>\n

By now, it\u2019s clear that your signup-driven homepage should have a video. But what kind of video should it be? Since you\u2019re not signing up people to a web app, your video should tell your story. Everybody has a story, and everybody likes stories. They\u2019re powerful and they help you tap into emotions.<\/p>\n

People who are visiting your blog for the first time will be able to connect to you better after watching your video. They\u2019ll be able to trust you<\/a> quicker after seeing that you are someone real, and not just a faceless blogger. But it doesn\u2019t stop there. When you tell your story and ask your visitors to take action, they\u2019ll be more comfortable giving their email addresses.<\/p>\n

Start Building a Relationship \u2014 Right Away<\/b><\/h2>\n

Getting your visitors to subscribe to your email list is one part of the equation. The other part is to start giving them value right away. This helps you build a relationship with them and live up to their expectations.<\/p>\n

A great majority of bloggers miss out on this relationship-building part. They only focus on sending out updates to their new subscribers whenever they have a new blog post. But giving them value without making them wait can and will make them stay on your list. This can be easily done by creating an educational autoresponder series with Aweber<\/a> or MailChimp<\/a>.<\/p>\n

Conclusion<\/b><\/h2>\n

Being a blogger, your job is to create more value for your readers on a regular basis. However, that doesn\u2019t mean you cannot get them on your email list first. By creating a signup-driven homepage you move your focus towards creating a list of subscribers who regularly read your blog content, rather than getting one-time readers who quickly leave.<\/p>\n","protected":false},"excerpt":{"rendered":"

Getting email subscribers is a challenge for many, especially bloggers who don\u2019t have a unique selling point. 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