{"id":1441,"date":"2016-02-18T21:07:00","date_gmt":"2016-02-18T15:37:00","guid":{"rendered":"http:\/\/blog.plugmatter.com\/?p=1441"},"modified":"2016-02-18T21:07:00","modified_gmt":"2016-02-18T15:37:00","slug":"email-segmentation-tips","status":"publish","type":"post","link":"https:\/\/plugmatter.com\/spark\/email-segmentation-tips\/","title":{"rendered":"8 Smart Ways to Target Your Audience for Email Segmentation"},"content":{"rendered":"

MailChimp<\/a>, the ultra popular email service company, <\/span>looked at over 9 million emails<\/a>.\u00a0<\/span><\/p>\n

They wanted to see if segmentation had any<\/em> effect on email open rates.<\/span><\/p>\n

The results? A 14.4% spike\u00a0in open rates, if the emails were sent to a segmented<\/em> list.<\/strong><\/p>\n

The truth is out, and in plain sight. It’s all about segmentation.\u00a0\u00a0Segmenting your list\u00a0is one of the most crucial aspects of running an online business.\u00a0<\/strong><\/p>\n

That’s said, but not yet done. How do you go about segmented list building? <\/span><\/p>\n

Here are detailed insights into 8 of the\u00a0smartest ways to target your audience, for email segmentation.\u00a0<\/span><\/p>\n

1. Create a Unique Feature Box for Specific Kinds of Posts <\/b><\/h2>\n

\"Plugmatter<\/a><\/p>\n

Image credit – Stockvault<\/em><\/p>\n

Suppose some of your readers only want an endless supply ofweb design tips. <\/span><\/p>\n

In this case, you can let them know that you can offer what they<\/em> want – in exchange for\u00a0their email address.<\/span><\/p>\n

People may\u00a0crave posts about very different, particular topics. The more accurately you cater to their individual wants, the more reliable you are perceived to be<\/strong>.<\/span><\/p>\n

You can do email segmentation\u00a0beautifully,\u00a0with our\u00a0<\/span>Plugmatter Feature Box<\/a>\u00a0plugin.<\/span>\u00a0It lets you breakdown the features of your offer’s features (in the case above: tips on many topics), into a list.<\/span><\/p>\n

Your readers can then view their options (example: design tips, coding tips, blogging tips, etc.).<\/p>\n

Then you can ask them what kind of posts they want to receive. And based on their interests, segment your email list, sending them content they truly want<\/em>.\u00a0<\/span><\/p>\n

2. Allow Users to Target Different Sections of Your Site<\/b><\/h2>\n

\"row<\/a><\/p>\n

Image credit –\u00a0stneotsbowmen.co.uk<\/em><\/p>\n

From forums to services to exclusive content, the different sections of your website can\u00a0guide how you segment your list.<\/strong><\/span><\/p>\n

Your visitors can be targeted<\/em> on these sections.<\/p>\n

Consider this –\u00a0let\u2019s say that you run a health blog.<\/p>\n

You provide\u00a0a forum for users to discuss\u00a0eating options. A video course section featuring workout videos. A blog with expert roundups and tips for a healthy lifestyle. <\/span><\/p>\n

A visitor\u00a0comes to your website, exclusively interested in your forum, and not much else. <\/span><\/p>\n

If\u00a0you kept sending him\u00a0emails about new videos, he’s bound to find your emails as\u00a0bothersome<\/em>.<\/span><\/p>\n

Segmentation is key to keeping subscribers\u00a0happy, by sending out content they want to consume.<\/strong> <\/span><\/p>\n

3. Target Readers Who Come From Different Sources<\/b><\/h2>\n

\"traffic<\/a><\/p>\n

Image source: AdelaideNow<\/em><\/p>\n

Has your visitor\u00a0come from Twitter<\/em> or Facebook<\/em>?\u00a0<\/span><\/p>\n

Or are they coming from a\u00a0guest post<\/em>?\u00a0<\/span><\/p>\n

Your Twitter followers could\u00a0be interested only in how-to’s. People\u00a0from your guest post may want only broad\u00a0industry insights.<\/p>\n

To heed to your subscribers’ preferences, segment your list based on your where your audience is from<\/strong>. And then send each segment a unique set of emails.<\/p>\n

4. Target People Who Are Interested in Your\u00a0Services or Products<\/b><\/h2>\n

\"1000<\/a><\/p>\n

Image source – Freeimages<\/em><\/p>\n

Most freelance writers create blogs to build\u00a0up a readership. <\/span><\/p>\n

However, many\u00a0also want to sell<\/em> their products\/services, to potential clients.<\/p>\n

What’d happen if you send\u00a0out a blast email about your writing services, to your blog subscribers<\/em>?<\/p>\n

They’ll most likely delete your\u00a0email; or even unsubscribe,\u00a0since it is slightly spammy and irrelevant to them.<\/p>\n

So, separate your clients<\/em> and customers<\/em> from your regular readers<\/strong>. You can further differentiate your income sources\u00a0by segmenting according to the\u00a0multiple services, products, blogs and other content on your\u00a0site.<\/p>\n

5. Reach Out to Readers Who Only Want Rich Exclusive Content<\/b><\/h2>\n

\"VIP<\/a><\/p>\n

Image source – Freepik<\/em><\/p>\n

Exclusive content\u00a0is money-making content.<\/em> <\/span><\/p>\n

Lots of blogs offer much of the content for free. Their blog posts are meant to educate visitors, potentially lead them to paid content. <\/span><\/p>\n

Let\u2019s say you run an SEO blog with free content. You also have a few eBooks advertised\u00a0on one of your pages. Your blog readers are not always going to show interest in paying you money for ebooks. <\/strong><\/span><\/p>\n

So separate paying customers from the rest of your audience, and schedule further product promotions only for this list. Make your life easier. <\/span><\/p>\n

6. Building a List of People Who Are Interested in Joining Your Community<\/b><\/h2>\n

\"join<\/a><\/p>\n

Image source – 123rf<\/em><\/p>\n

Forum users and chat community members are entirely\u00a0different from your regular blog subscribers. <\/span><\/p>\n

Users who talk to each other in your community are almost like your groupies<\/em>.<\/p>\n

They’ll follow you to the ends of the earth, speaking praises about your company\/website. <\/span><\/p>\n

These people deserve special, personalized treatment.<\/span><\/p>\n

That is, even more exclusive content that even paying subscribers\u00a0won’t receive. Segmenting your VIP followers is essential if you want to grow a business built on loyalty<\/em><\/strong>.<\/span><\/p>\n

7. Only Target Those Who Want to Find\/Post Job Listings<\/b><\/h2>\n

\"job<\/a><\/span><\/p>\n

Image source – Shutterstock<\/em><\/p>\n

Problogger’s Job Board<\/a>\u00a0is\u00a0a place for bloggers to find jobs, and for companies to post job listings. <\/span><\/p>\n

The job board is a huge success, attracting thousands\u00a0of visitors on the daily. <\/span><\/p>\n

The website of course, is not known exclusively for this; it’s known for being a rich resource for all kinds of bloggers. <\/span><\/p>\n

It’s important to note that folks who look at the job board, have different purposes when using your website.<\/p>\n

Make sure you segment your list to target those who are willing to pay you for a job listing<\/strong>. They’d require details and updates that others from your audience would not.\u00a0<\/strong><\/span><\/p>\n

8. Accumulate Emails From Those Who Are Interested in Joining Your Class or Web Series<\/b><\/h2>\n

\"yoga<\/a><\/p>\n

Image source – Manchester Buddhist Centre<\/em><\/p>\n

Classes and webinars are effective\u00a0money-making endeavors.<\/span><\/p>\n

There\u2019s no reason to keep subscribers who participate in them,\u00a0on the same list as those who simply skim through\u00a0your blog at times. <\/span><\/p>\n

Why focus on them?\u00a0<\/em><\/p>\n

You can push more frequent reminders\/updates about your webinars or web series to them. Or follow up with them more often.<\/strong><\/p>\n

Do the same with a regular reader, they may get annoyed at your relentless reminders.<\/p>\n

Conclusion<\/h2>\n

Maintain\u00a0a curious mind when it comes to the email segmentation process.<\/span><\/p>\n

And take the time to think about how you can target your followers better. Wherever you see value in providing to your subscribers based on – <\/span><\/p>\n

    \n
  • Who they are (their interests),<\/span><\/li>\n
  • Why they’re on your website,<\/span><\/li>\n
  • Where\u00a0they got there from,<\/span><\/li>\n
  • What part\u00a0of your audience they are\u00a0(income source\/others),<\/span><\/li>\n
  • How they use your website,<\/li>\n<\/ul>\n

    Do so. The more relevant your emails seem to your audience, the more they’re likely to become your customers\/loyal readers, and spread word of your efforts.<\/p>\n

    If you have any questions about emails segmentation, an opinion\/addition to the points mentioned here –\u00a0sound off in the comments below!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    MailChimp, the ultra popular email service company, looked at over 9 million emails.\u00a0 They wanted to see if segmentation had any effect…<\/p>\n","protected":false},"author":4,"featured_media":1732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"yoast_head":"\n8 Smart Ways to Target Your Audience for Email Segmentation<\/title>\n<meta name=\"description\" content=\"Email segmentation can drastically improve your email marketing results. 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