Being a blogger, you communicate your ideas or experiences to your readers through your content. And whether you admit it or not, your readers judge you based on what you share with them. So every blog post you create is an opportunity to connect with them and position yourself as an expert.<\/p>\n
When you create smart, evergreen content<\/a>, you automatically build an audience made up of intelligent people. Well-written and well-researched content makes it easy for you to build trust and spread the word out about your blog through your readers.<\/p>\n Copywriter and content marketing consultant Georgina El Morshdy<\/a>\u00a0thinks smart content should \u201cSolve problems. Entertain. Provide relevant content. Engage your target audience. Be helpful. Be useful.\u201d And I totally agree with her.<\/p>\n The smartness of your content depends on its:<\/p>\n When you make sure your content is great on all levels, you can be sure that it grabs the attention of intelligent people in your target audience.<\/p>\n So the next time you feel like creating blog content for the heck of it, remember that putting in more effort has its own rewards. One of them being attracting smart readers who trust you and take your blog forward.<\/p>\n According to a study<\/a> done by researchers at Harvard Business School, Wharton School and University of Pennsylvania, people were more comfortable lending their cell phone to a stranger when he first apologized for the rain \u2014 something that was not at all in his control. Out of all people, only 9 percent of them lent their cell phones minus the apology, but a whopping 47 percent did when the person said sorry.<\/p>\n The researchers concluded:<\/p>\n “Across our studies, we identify significant benefits to apologizing. Superfluous apologies represent a powerful and easy-to-use tool for social influence. Even in the absence of culpability, individuals can increase trust and liking by saying ‘I’m sorry’ – even if they are merely ‘sorry’ about the rain.”<\/em><\/p>\n This goes on to show that displaying a little empathy works great when gaining someone\u2019s trust.<\/p>\n As a blogger, you may be able to gain the trust of your readers by apologizing for negative events, even if they\u2019re not in your control.\u00a0This obviously doesn\u2019t mean you should apologize for everything. But it does come handy when you know things have gone wrong.<\/p>\n During your blogging career, there will be times when you make mistakes that are noticed by your readers. Instead of covering them up, say sorry and gain their empathy. Being honest and transparent with your readers in every way will give you higher trust ratings.<\/p>\n When a reader pointed out to Neil Patel<\/a> that his guest post on Moz<\/a> had too many outgoing links to his own blog, the blogger was quick to apologize in a nice way:<\/p>\n Even though the other readers defended Neil saying that he did nothing wrong by linking to relevant posts on his blog, he apologized anyway. That\u2019s how top bloggers show responsibility towards their readers.<\/p>\n In a 2004 study on deception<\/a>, University of California, Santa Barbara, psychology professor Bella DePaulo found that liars rarely admit mistakes. So, if you want to appear truthful to your readers, confess to your mistakes and don\u2019t be afraid to apologize. It automatically makes you stand out from the fake.<\/p>\n And if you\u2019re one of those bloggers who get easily embarrassed because of the blunders you make, then don\u2019t feel bad \u2014 another research<\/a>\u00a0suggests that it makes you more trustworthy.<\/p>\n If saying sorry isn\u2019t your cup of tea, then you may want to change yourself for the better. Why? Because a changed behavior can prove to be more convincing.<\/p>\n In order to explore the idea of trust recovery<\/a>, scientists got a big group of volunteers to play an elaborate \u201ctrust game\u201d which went like this:<\/p>\n You have $6, which you can either keep or give to another person. If you give it away, it triples in value to $18, which the recipient can either keep or split with you, $9 apiece. So initially giving away the $6 is obviously an act of trust. But in order to study trust recovery, the scientists put the volunteers through several rounds of the game. In the early rounds, the recipient (actually a computer) violated trust by keeping the $6 a couple of times in a row. Then the recipient apologized and promised to be more trustworthy from now on. Then there was one final opportunity to be either trusting or not.<\/em><\/p>\n The research goes on to prove that people are more likely to forgive and trust again when they see the possibility of change. There\u2019s no doubt about the fact that apologizing is the first step to making things right. However, doing something more can make a stronger impact.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Image credit<\/span><\/a><\/span><\/p>\n Blogging is a journey. It\u2019s got its own ups and downs. But you\u2019re not alone in this journey. Your readers are a part of it. They\u2019re analyzing every move you make on your blog. By showing them that you\u2019re a changed person (especially after making a mistake), you prove to them that you\u2019re serious.<\/p>\n People want to connect to the person behind the blogger. \u00a0They want assurance that you\u2019re a real human, with real feelings. By changing yourself positively, you give them this assurance. You make it evident to them that you care. And that\u2019s what makes them trust you.<\/p>\n In addition to that, changing for your readers also shows that you\u2019re a nice person, which adds to your credibility. As Debra Askanase<\/a> said, \u201cEveryone wants to know that the blogger they so admire IS in fact\u2026 someone they\u2019d like to know better in person as well.\u201d<\/p>\n Is your name too hard to say? If yes, then you may want to blog under a pen name or a pseudonym.<\/p>\n A University of California-Irvine led study<\/a> found that people trust strangers with easier-to-pronounce names more than strangers with difficult-to-pronounce names. With an easy name you\u2019re not only seen as trustworthy, but also accomplished.<\/p>\n \u201cTo the Fred Flintstone parts of our brains, that feeling of familiarity signals something that we can trust,\u201d said lead author Eryn Newman of the UC Irvine.<\/p>\n Even though there are case studies<\/a>\u00a0that show blogging under your real name can lead to serious consequences such as loss of employment \u2014 that\u2019s not what we\u2019re concerned about. Our only aim here is to use a pen name to appear more familiar to the readers and increase our chances of being trusted.<\/p>\n Picking a pen name and using it isn\u2019t rocket science. Here are a few things to keep in mind when choosing one:<\/p>\n Ultimately, blogging under an \u201ceasy\u201d pen name is a good idea if your real name is hard to pronounce. The name won\u2019t change you as a person. You will still blog the way you blog, while garnering more trust from your readers. \u00a0Besides that, if Stephen King can use a pen name like Richard Bachman<\/a>, why can’t you?<\/p>\n When I asked bloggers\u00a0Mike Wallagher<\/a> and\u00a0Meg Cook<\/a>\u00a0for their insights on building trust online, this is what they replied:<\/p>\n \u201c<\/em>Show you face \u2013 Put it everywhere. If you are scared to show it or want to stay anonymous, go to fiverr and let someone animate it (like Jeff Bullas). It\u2019s no more than $5 \u2013 $10 a pop, but it truly madly deeply helps to build trust with your audience.\u201d<\/em><\/em><\/p>\n \u201cI think if I were to offer one piece of advice about how to build trust, it would be to show your face. I cannot think of a single company or individual that I trust for which I cannot also picture the person in charge.\u201d<\/em><\/p>\n Most reputed bloggers would agree on the fact that displaying your photo can make it easy for your readers to trust you. But what if you could push the trust factor a few notches up by simply smiling in your picture?<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Image credit<\/span><\/a><\/span><\/span><\/p>\n Smiling, according to this study<\/a>, makes you trustworthy. It showed that people who smile are seen to be more generous and genuinely helpful. Another research<\/a> published in ScienceDirect revealed that a smile boosted people\u2019s \u201cwillingness to trust\u201d by about 10%.<\/p>\n By having a smiling picture of you on your blog, you give your readers another reason to trust you. Even though it sounds simple, it can (and will) make a difference. Your blog will look more inviting and friendly.<\/p>\n Want to add even more credibility to your picture? Grow a beard<\/a>, or if you\u2019re a woman, wear some makeup<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":" Want to know how to gain your blog reader\u2019s trust and build a loyal readership? Getting your readers to trust you is…<\/p>\n","protected":false},"author":4,"featured_media":3044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[22,37,61],"yoast_head":"\n\n
2. Say Sorry for Situations Out of Your Control<\/h2>\n
![\"Neil.png\"](\"https:\/\/lh5.googleusercontent.com\/GSvynqChrsJFrmZ8QYme4VVHOUu7yl_Y4h6O-03EkfHYN49yh5kOvYXz1mQEGNuDNJ6UqJHTb8EHRqZlIsAzWNGwUCWT7Zm170vg3TA4gO81XXfUHrFd6EPRCV9CdA\")
3. Not Comfortable Apologizing? Consider Changing<\/h2>\n
![\"medium_6636632951\"](\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2014\/04\/medium_6636632951.jpg\")
<\/a><\/p>\n4. Blog Under a Pen Name or a Pseudonym<\/h2>\n
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5. Smile, and Grow a Beard<\/h2>\n
![\"\"](\"https:\/\/plugmatter.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2014\/04\/medium_6389843873.jpg\" "\\"Smile\\"")
<\/a><\/p>\n