Khaled Khan 2 years ago
Are you aware that WordPress is used and recommended by the most effective SEO experts? One of the reasons why people ask is WordPress good for SEO? And even Is WordPress bad for SEO? WordPress is good for SEO and so far ahead of the competition because it performs so well in terms of search engine optimization. SEO is an important aspect of every company’s digital strategy.
When it comes to picking on a website builder and which platform is ideal for you, you should consider traffic. To get people to flock to your site, consider searchability and visibility, as well as which content management system (CMS) will best support this.
WordPress SEO friendly, we believe, is the answer.
To answer the question: Is WordPress the best cms? WordPress is the most widely used content management system. WordPress sites are now built by users from all over the world, ranging from small company owners who wish to develop their operations online to authorities in various domains.
WordPress, in particular, is used by 42.2 percent of all websites on the internet. Because with a few plugins, a well-chosen theme, precise SEO data, and the necessary expertise there’s nothing you can’t do to make your WordPress site entirely SEO optimized.
Without a doubt, WordPress is the best and most widely used website platform available today. However, making websites isn’t the only issue we face nowadays. Since search engines are a significant source of traffic for all websites, SEO is still an important topic.
You must therefore select a platform for your website that is SEO-friendly. If you’re thinking about using WordPress for this, you should absolutely be aware of things like if WordPress is best for SEO and how to improve WordPress SEO. We’ll outline the key arguments for why WordPress is the ideal website platform for SEO in this article.
You must use SEO (search engine optimization) techniques to increase your online visibility. Get serious about search engine optimization if you want your website to rank higher on Google and other search engines.
Thankfully, there are a lot of built-in tools that make optimizing your material for search much easier if you use WordPress as your content management system (CMS).
So what is it about WordPress that makes it such a powerful platform for SEO? Let’s look at it.
Together, WordPress’s themes and plugins help create websites that are appealing, user-friendly, and professional. The experience that visitors have on a WordPress site is positive. Their prolonged presence lowers the overall bounce rate of your website. You can get a plugin like Yoast SEO for WordPress. You can quickly add metadata to all of your posts using this plugin. You may “generate alternative text” for each image you use in WordPress.
This implies that you can include your keywords in image descriptions that search engine crawlers will read. You can use a WordPress plugin to have your images’ alt text generated automatically. You can resize your images to prevent them from affecting how quickly your page loads.
WordPress, which was established in 2003, is one of the most widely used CMSs, with an estimated 33 percent of all websites using the platform. This is mostly because it is entirely free, open-source, and PHP based. Sadly, just because a CMS is free and widely used doesn’t automatically guarantee that it is effective for SEO.
WordPress is undoubtedly superior to many other CMS and/or shopping carts we’ve used in terms of SEO; we’re looking at you, Shopify! WordPress may be a wonderful platform for SEO if you know what you’re doing and have some technical abilities. If you don’t, be on the lookout for these typical WordPress SEO problems.
WordPress doesn’t come with many of the tools that SEO specialists require by default. For basic SEO functionality, you must instead rely on plugins like Yoast SEO, Redirection, and several more. Also frequently powered by plugins is other customized functionality, like as forms (Gravity Forms). A third-party template or theme is used by many WordPress websites.
These themes are frequently free or cost less than $100, and they are always more concerned with the aesthetics and usability of the website than with its search engine optimization. You must manually change all of your internal links whenever you apply redirects, whether manually in the htaccess file or with a plugin like Redirection.
On WordPress, it is difficult to find broken links.
Now let’s look at how to manage some of the most important on-page SEO variables. Is WordPress capable of handling all of them? Yes, absolutely. Because there’s nothing you can’t do to optimize your WordPress site with only a few plugins. Here’s a recap of what we’ve learned thus far.
Simply put, a meta description is a one- or two-line summary of your content. The click-through rate of your site can be increased by adding a meta description and SEO title to each of your posts and pages. Additionally, including keywords can significantly improve your ranking for certain keywords.
If WordPress is the platform for your website, adding a meta description won’t be difficult. For this reason, a variety of plugins are available, including Yoast SEO, All in One SEO, Premium SEO Pack, etc. You can add a useful meta description for your content in the meta description box of these plugin’s settings.
WordPress generates HTML pages that are simple for search engines to interpret while being mostly built in PHP. Even the most recent themes (like Genesis) have begun to utilize HTML5 and the enhancements it delivers. HyperText Markup Language (HTML) is a name for this language.
It is a common markup language that is used to make web pages. WordPress is a PHP-based website that also uses HTML pages. These HTML pages provide a clearer description of your web page’s structure and aid in search engines’ comprehension of it. Therefore, if you use the WordPress platform, your website is automatically SEO-optimized.
The URLs of your website are sometimes referred to as permalinks. They act as hints for search engines to comprehend and index the information. Therefore, the simpler and shorter your URL is, the simpler it is for search engines to interpret. Directly from your WordPress dashboard, you can establish a neat and attractive URL. You must first log in to your WordPress website in order to alter the URL format under Settings >> Permalinks. It is advised to select “Post name” as it will enable you to establish straightforward and illustrative permalinks for your content.
In actuality, title tags and other heading tags are crucial for organizing your material. Who knows how? Your wordy, challenging content is divided up into manageable chunks by them. As a result, both search engines and readers can better grasp your material.
Your title is already enclosed in a h1 tag. Depending on the needs of your material, the remaining heading tags (h2 to h6) can be used. The good news is that, unlike some other CMS platforms, WordPress does not require HTML codes to be written in order to use header tags.
Google and other search engines list website speed as one of the factors that are crucial for ranking. As a result, if you want to rank highly in SERPs, you must optimize the speed of your website. WordPress users should not be concerned about this because you have complete control and freedom to increase the speed of your website.
Google and other search engines prioritize high-quality content when determining where to rank websites. Therefore, one of the basics of SEO is producing high-quality content. Making excellent content is simple using WordPress’ content editor. It is very simple to add multimedia content, such as photographs, audio, and movies. Additionally, you can optimize your content for keywords to further boost your website’s rating.
This process is fairly simple using WordPress. It is as a result of the availability of plugins and tools that take good care of it, such as Yoast SEO, SEMrush, and others.
One of the best SEO tactics is including photos in your text. This is due to the fact that photos make your material more engaging overall, which enhances the user experience. However, merely uploading photos is insufficient.
You should use image alt texts to make your images SEO-friendly. They help your photographs rank better in image search results because they help Google and other search engines comprehend what your image is about. Fortunately, WordPress already has the ability to add an image title, alt text, caption, and description for picture optimization.
Since 2014, HTTPS has been a validated Google ranking indication. And there’s no reason for any website to still be using HTTP in 2022. It’s insecure, regardless of any SEO gains. It is your (or your host’s) duty to ensure that your WordPress site operates over HTTPS.
A specifically prepared file called an XML Sitemap contains a list of each and every page on your website. Search engines can quickly find all of your material thanks to this. Although using an XML sitemap does not improve your website’s search rankings, it does make it easier for search engines to discover the pages and begin ranking them.
The plugin will automatically generate an XML sitemap for you if you’re using it.
Mobile devices currently account for more than half of all online activity, and this trend is certain to continue. It is feasible to optimize almost any WordPress site for viewing on mobile devices of all types thanks to mobile-friendly features built right into the WordPress core and a variety of tools and tactics for improving content and performance.
Do you want to improve your WordPress site’s SEO? We’ll go over a checklist of what you’ll need in place and activities to do to properly optimize your WordPress site in the following part.
Site speed, uptime, and security are all important factors to consider when choosing a host for your website, so make sure you choose one that is reputable. Your WordPress site’s SEO performance is directly impacted by site speed, and both low uptime and security flaws can affect the quality of your site.
Your SEO won’t be affected by whether you select https://domain.com or https://www.domain.com as your preferred domain, but you should make sure your site can be accessed from just one of them as Google views them as different URLs.
Your website will effectively not rank if you choose to “discourage search engines from crawling” it in WordPress. This is frequently used by developers to prevent an unfinished site from being indexed while it is still under development.
You should make sure you are using the most SEO-friendly option available to you when it comes to how URLs are constructed in WordPress. WordPress by default employs URLs similar to this one: https://domain.com/?p=123. There is literally no way to even attempt to deduce what the page is about from the URL alone, and these URLs are not search engine friendly.
You must verify your site with Google Search Console if you haven’t already. In our comprehensive guide to Google Search Console, you can find instructions if you’ve never done this before.
Here’s a rundown of the top 21 CMSs now dominating Google’s search results:
Using WordPress helps your brand and business develop in addition to the user. This platform is ideal for companies of any size because of its distinctive features and tools. It provides the flexibility your website needs and is simple to use, adaptable, and ever-evolving.
WordPress is the CMS of choice because of this.
Since the majority of websites still receive the majority of their traffic from search engines, SEO is still a crucial discipline and subject. Because of this, building your site on a platform that can assist you in doing so is your best chance if you want to rank well in the search results.
Over the years, WordPress has made numerous efforts to become search engine friendly. It has developed into a platform with strong SEO capabilities.
And, a good WordPress SEO service could be of big help in setting it up.
WordPress is favorable to Google and other search engines, has a tonne of themes and plugins for sophisticated SEO optimization, is quick and mobile friendly, backed by the community, secure, and simple to use.
So, there’s no need to question — “is WordPress good for SEO?” It is adaptable, simple to use, and offers a solid foundation for SEO. But since it’s only a CMS, it can only take you so far. There are a couple more things to do if you’re serious about ranking on Google.
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