Mila Bera 4 years ago

If eCommerce were a love story, WooCommerce and WordPress would be Romeo and Juliet.

The WordPress stats say that last year’s update was downloaded over eight million times, and more than 75 million sites are using WordPress at the moment. On the other hand, the WooCommerce plugin has over 86 million downloads.

In this article, we’ll talk about what WooCommerce is, its benefits, and how it’s used. If you are eager to learn more, keep on reading.

So, What Is WooCommerce?

WooCommerce is a plugin for WordPress that helps eCommerce entrepreneurs create the best possible website for their companies. At the moment, over 3.3 million sites are active and using this plugin, which is almost 5% of all live websites.

Have you ever noticed that lots of eCommerce websites look similar? Their way of arranging icons, font styles, and the concept of selling are the same. It’s because they are created with WordPress, and they use the WooCommerce plugin.

What Does a Great WooCommerce Page Look Like?

Globally famous brands don’t usually use WooCommerce. It’s because they have highly paid developers and programmers doing this for them individually. Still, everyone knows that these guys borrow ideas from each other, and there’s not a significant difference between those ideas and the WooCommerce look.

WooCommerce is perfect for small and medium-sized businesses. You’ll find a ton of small retail shops, bakeries, restaurants, and fashion designers, all using this plugin. Owners of eCommerce websites selling over the internet see it as a must because it’s the perfect choice for them. And since

Take the Porter and York website as an example. It has an excellent look and is a perfect example of how WooCommerce can be used. Everything’s available on the front page, and with just one click, a visitor can read more about a certain product and order it right away. No waste of time, nothing is distracting you, everything’s clean and clear. You know exactly why you’re there and what you’re looking for.

How about Yubico? A perfectly tailored page for security keys and passwordless authentication. Images and the information provided are in perfect balance, and the store is clearly located in the upper right portion of the screen where everything is clean, simple, and easy to use. Talk about perfection—this is it!

Ecommerce wouldn’t be successful without proper SEO. Luckily, WordPress is probably the best platform for connecting everything together. Here are five reasons why this is the best way to build your next eCommerce, search engine optimized, WordPress-powered website.

Why Do Small Businesses Love It?

There are many reasons why business owners are completely in love with this plugin. Let’s go over some of them!

It’s Free

When you’re starting a business, you’re probably not doing it with a donation from Microsoft worth millions of dollars. You’re probably doing it with a limited budget, and you need to take care of every cent spent.

The good thing here is that WooCommerce is free. Sure, you can spend thousands of dollars on different premium versions and get other benefits, but as a beginner, the free version is just enough to get on your feet and earn some money by working hard.

It Enjoys All WordPress Benefits

We didn’t say Romeo and Juliet for nothing. Installing WooCommerce on WordPress means getting all the benefits from it. If you’ve ever worked on WordPress, you know how easy it is to set everything before publishing.

When you press the publish button, you are instantly amazed by how good everything looks. It’s the same with WooCommerce. The same outlook is available and has a ton of features that you can use just the way you like it.

The best thing for those who are not just into looks is that this plugin can also be connected with thousands of others offered for WordPress. Since it’s integrated into the system, it becomes a part of the entire site, which means it can be used at the same time as everything else.

At the same time, there are lots of other plugins and extensions made especially for WooCommerce, which means that a user can create one excellent piece of machinery on a WordPress platform, entirely for free.

Everything Can Be Sold with WooCommerce

Some of the things you can’t sell on Amazon are houses, pets, alcohol, guns, and so forth. If you set up a WooCommerce webpage, you can sell anything that you like. Of course, it’s best to see what the law says about selling some products. Make sure you’re always in compliance with the laws of the state you’re in.

When it comes to products that are completely legal, there’s no rule. If you’re a good businessman and you know how to run an eCommerce web page, then consider yourself a millionaire in the making.

It Comes With Its Own Analytics

Running a successful business today means understanding your customers. The WooCommerce plugin has its own analytics page that will show you a lot of information about the visitors you have. If you have hundreds of visitors but no conversions, it’s best to take a look at the charts and see what’s wrong. If you’re selling tech gadgets and the majority of your visitors are over 50 years of age, you’re probably doing something wrong when it comes to your marketing strategy.

If you’re not very fond of what these analyses look like, you can always switch to Google Analytics that’s available for WordPress users. No matter what you opt for, make sure that analyzing traffic is an important part of the process.

Conclusion

As people always say, information is power, and this is the perfect example of it. Trying to make a quality eCommerce website may seem like a tough job for those who are not aware of these features, but for those who understand the details, it’s just another challenge that is easy to overcome.

Running an eCommerce business is a challenging task, especially if you’re starting your business from scratch. However, with the right support, building a professional-looking WordPress eCommerce website is a piece of cake.

Your Turn

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About Mila Bera

Toronto born, puppy-lover and a passionate blogger. Traveling the world and proving people wrong is my specialty and hobby. I love reading up on the newest trends and have a passion for anything creative and trending.

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