The money lies in an email list. The number of times this has been written and claimed by leading online entrepreneurs is huge. Now, while there are hundreds of email list building methods like usage of pop-up boxes, email optin forms in sidebar, etc. the one that stands out and is proving to be game changer is an Optin Feature Box.

What is an Optin Feature Box?

An Optin Feature Box is an email subscription form that sits right below the header / menu bar and above the content. The concept of optin feature box was first launched by Thesis, the popular WordPress framework as a small feature. They even claimed it boosted their Thesis blog subscriptions by 51.75%. It was first promoted, propagated by Derek Halpern of SocialTriggers.com. Derek even revealed that the feature box optin on his thesis based blog converted as high as 33.6%.

Several other popular bloggers and social media experts including Amy Porterfield, John Lee Dumas, Yaro Starak and many others picked it up gradually.

Not so long ago, there was very little buzz around Optin Feature Box that grabs the visitors’ attention instantly as it sits above-the-fold, and is a non-intrusive and well-designed optin box. Today, hundreds of blogs use these beautifully designed optin forms  for their WordPress blogs to grow their email subscribers.

Why Is an Optin Feature Box Unique from Other List Building Methods?

• A feature box optin form is non-intrusive whereas pop-ups are intrusive.

• It neither appears as a surprise to the visitors nor does it frustrates them. Instead, it sticks to the homepage or inner pages just like your WordPress blog header reducing the frustration caused by the pop-ups.

• Since it is placed above-the-fold on any WordPress blog, there is no question of visitors closing it. Another added advantage of this is – visitors usually treat this box as a part of your website without thinking that you’re trying to grab their email addresses.

• You can design your optin feature box in any way that you wish just like regular email subscription boxes. The only difference however is that, this looks a lot more visually appealing than those traditional intrusive optin forms and gets perfectly merged with your WordPress theme.

With so many influential bloggers using the feature box as their primary email list building form, the question you need to ask is – how you should get yourself a feature box today and not whether you should try it or not.