Valeria Santalla 4 years ago
Having a product catalog has tons of benefits for your brand. It can help you expand your sales, reinforce your brand awareness, and give you the potential to reach wider audiences and new markets.
Developing a catalog makes your product distributions all over social media way easier. And at the same time, it allows you to evaluate your user interaction and behavior towards your products.
When designing a digital catalog, you also get the benefit of making instant catalog updates. This gives you the advantage to make seasonal changes to your catalog with just a few clicks.
Overall, it’s essential that you create a functional and appealing product to your customers.
Making your catalog very visual puts all the focus on your products! Equipping yourself with great catalog tools can help you get the work done fast and easy. A great tool to help you out with one essential element of your catalog, that is the images, is a mockup generator!
Mockups are high-quality images in which you can showcase your designs. Your images will look as natural as if they were taken by yourself.
Use a mockup before ordering thousands of catalogs, this way, you can actually visualize how it looks before making a final decision.
First of all, let’s say you must use visually appealing images to build your catalog. This means beautiful high-quality visuals to show off your products.
Time to plan out your image style then! Will you be using a plain background? Studio shots? Images in context (your products being used), with models or without, and so on.
Unless you feel pretty confident about your photography skills, we would recommend you use mockups. But if you are doing this by yourself, keep in mind you definitely have a great setting, great lighting, mind your shadows, and basically your whole image composition. You will also be needing a good camera and equipment. To produce high-resolution images normally, you can use a photo editor software.
Are you looking for more sales, more traffic to your websites, more brand awareness? What kind of response are you looking for? Have a clear focus for your catalog to build something accordingly.
When you understand who your target is, you can actually plan your layout, your images, and your information to match your customer’s interests. Get to know who your customer is first!
So before you even consider starting to design your catalog you need to gather all your elements. Your Images, your information, SKU codes, and all! For this, you also might want to list your product features and write a great description for each of them.
You can also add customer testimonials for a few of your best sellers!
You need to make a decision on how you organize things. You might first show your most popular products, your best sellers, your most recent products, and so on.
Make effectively organized sections for your reader to find products easily. A properly organized index at the beginning of your catalog can help you create a sense of organization through your catalog.
Design an amazing cover that is (literally) the cover by which you will be judged. This will be the first impression your readers will lay eyes on. So give it your best work!
You can even make seasonal designs for your cover and change them every now and then!
Use your keywords, product features, and product details to build an engaging description for each one of your products.
It’s important that you know your product features so that you can enhance these on your product descriptions. Describe their greatest benefits, their usefulness, their prettiness. Any technical specifications you should include here too.
You should also keep in mind the price of your products should be featured with them in a clear way. You can also show some seasonal discounts or special promotions you may have at the time.
Give your readers all the specifications that will help them make the decision to buy. Think about the information you want for each product, and remember to use your keywords!
You are almost there! This is the time when you make a decision about the formats of your catalog: horizontal, vertical, digital, print, online or PDF, and so on. Gather your options before choosing to think about your customers and which catalog style will make it easier and more interesting for them to read. It is also important that you understand the advantages and disadvantages of each format.
Choose the right amount of information to give your clients. You don’t want to give them too much for them to lose interest at all.
Mockups can really help you get stunning visuals in just a few clicks that look completely natural with your designs on them! You can find all kinds of mockup styles to match your brand.
Gather all the essential information and put it in an organized fashion that makes it easy and appealing for your customers to read.
Valeria Santalla is a marketer and content writer that loves to create useful content for small businesses.
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