Khaled Khan 2 years ago
website-seo-audit
How to Conduct a Website SEO Audit

If you already have a website and don’t know how to conduct a website audit? then doing a website audit and making the required modifications to maximize results is the quickest approach to see the largest increases in performance. Because website projects involve time and money, doing a thorough audit and analysis is the best method to persuade your leadership to prioritize the project and invest additional funds. 

You’ll get a list of what your site does effectively and what you need to improve if you complete our self-audit kit, so you can prioritize your website changes and persuade your employer.

Checking the health of a website, on the other hand, does not require any thinking. Don’t let Google fool you: the website audit isn’t only about search engine optimization audit. It’s all about design and user experience, the lead-generating process on your website, ease of administration, website content, and social media connection. 

You’ll learn how to evaluate your website and identify what functional areas you can and should enhance if you really don’t know how to audit a website?

When was the last time you went to your website and looked at it? Do you know what a website audit entails? Use this page as your go-to website audit checklist and generate an SEO site audit report if you’ve never audited your website before, it’s been a while since you did, and maybe you’re thinking about redesigning your website in the coming days.  

What is an SEO audit? Why does your website need an audit? Well, there is no need for a justification when assessing its health. Don’t let Google trick you; the website audit is about more than just SEO. It involves website administration, user experience (UX) and design, lead generation on your website, website content, and social media engagement. The easiest method to see the most performance gains on an existing website is to do a website audit and make the necessary adjustments to maximize results. 

The best strategy to persuade your leadership to give the project priority and more funding is to do a complete audit and analysis because website initiatives can be time- and money-consuming. If you finish our self-audit kit, you’ll get a list of what your site performs well and what needs better, allowing you to decide which website upgrades to do first. 

How Often Can You Audit Your Website?

A website audit ensures that your digital strategy is on track and that your digital properties are operating at peak efficiency. One of the most beneficial actions you can do to guarantee your digital strategy is on track and in excellent condition is to do a website audit. A website audit examines all of your website’s content and provides answers to critical questions. An audit is the most effective technique to determine whether your website is accomplishing your goals.

So, when should you do a website audit and how many times should you audit a website? There is no fixed rule; some individuals recommend doing it a couple of times a year, while others recommend doing it as often as possible. However, it’s a decent rule of thumb to run a quarterly website audit, that’s what we do at our WordPress SEO service as well.

The following are some of the benefits of doing regular quarterly website audits:

Most individuals don’t think of site audits as a fun activity. However, they’re an essential part of any digital marketing approach. Auditing on a regular basis will provide you more value for money and will make the procedure far less difficult.

A website audit will provide you with a wealth of information, including how your website is performing, how visitors are discovering your website, whether your content is transforming those users into buyers, which portions of your site are functioning, and which parts you can enhance or trim, and whether your SEO strategy is up to date or not.

How to Conduct a Site Audit?

We focus on six main areas when conducting an audit. In other words, we actually conduct six different audits, not just one. These audits work together to provide you a clear picture of how your site is doing based on various indicators and comparisons. Additionally, they offer you detailed actions you can do to enhance your website and advance your objectives.

1. Select a Site Audit Tool

Website audits typically assess a site’s technical functionality in addition to its content. An audit therefore provides you with a chance to examine the stability of your site’s architecture, evaluate if your website is search engine ready, and if it is simple for the traffic to navigate on the website.

Before you begin, you should look for a website auditing tool that will enable you to assess the performance of your website. You may assess how well your page is doing and receive precise recommendations when you run your site using site audit software. You should concentrate on how visitors move about your website in the first section of your website audit, including the homepage, blog posts, landing pages, and any connecting information.

Make a list of the pages on your website and consider the following inquiries to determine whether there are any prospects for optimization.

2. Run Your Website URL via the Audit Tool

After you’ve decided on a Premium SEO tool, you’ll be able to use the site auditor to input your website’s URL. The site auditor will crawl your website in order to provide a detailed report on any concerns. In terms of how the findings are shown, each tool is a little different. Any Site Auditor program, for example, will create a comprehensive checklist of website faults in order of priority, along with the number of issues in each area.

This allows you to quickly determine what needs to be corrected and cross items off your list as you go. You can evaluate the issues by category after you get this report. We’ve broken down each major area of possible website faults and what to look for in your site audit in the sections below.

3. Find Technical Errors

After using an auditing tool to check your website, you should search for technical faults. These might have to do with mobile, performance, SEO, security, and other things. How well your website functions for users is significantly influenced by its technological setup and structure. Finally, it’s crucial to have a spot where you can publish a summary of all your results while doing a website audit. List the site’s problems and suggested remedies so that you can alert the right teams.

The site auditor tool will provide a list of technical faults on your site that need to be corrected, including:

When a search engine tries to access a page on your website but is unsuccessful, this is known as a crawl error. Making sure the search engine bot can access every page on your website is your major objective as a website owner.

It’s more crucial than ever to make sure your website is simple to use on mobile devices. Fortunately, Google has a straightforward free tool to test URLs for mobile friendliness.

Are your graphics appropriately optimized so that they load quickly?

Robots.txt optimization should be at the top of your list because a mistake in this file can have major effects on indexing.

Broken links degrade the user experience, thus it’s worthwhile to attempt and fix any broken links that are causing your website to display the “404 page not found” error message.

A well-known ranking indication is HTTPS. This implies that safe websites—those whose URLs begin with HTTPS and have a secure certificate installed—have an edge over insecure ones.

A list of all the pages on your website that Google needs to be aware of is called an XML sitemap. Your CMS creates an XML sitemap, which you send to Google through Google Search Console.

The website page load times test is a similar area to watch and try to improve in the mobile-friendliness test. A website with swiftly loading pages provides a better user experience.

Ultimate Thoughts on Website Audit

Your initial audit can take several weeks to complete, depending on the size of your site and the technological resources you use. After that, though, things ought to go much more quickly, particularly if you can maintain focus in collaboration with your content team and web developers. It’s a good idea to follow up three months after your initial audit.

Once you’ve fixed whatever issues the original audit uncovered, you have a lot more room to maneuver: Your website may just need a follow-up assessment once every six months to stay in good shape. Starting now, even just one complete website assessment will put you far ahead of your less knowledgeable rivals.

How our SEO website audit service can help you

Plugmatter Security Audit can help you secure your WordPress site. The importance of a security audit for your website is that it prevents it from being hacked or infected with malware. It’s hardly shocking to learn that a significant number of websites have been hacked or infected with malware. One of the most typical causes for these assaults is that security is lacking. The website isn’t updated on a regular basis, and the passwords aren’t strong enough to survive such attacks.

Malware is a piece of software that is deliberately designed to steal sensitive user data. If a security vulnerability exists in your present code on your site’s architecture, hackers can exploit it to run harmful, malicious code, thus it’s critical to safeguard your WordPress site with the best practices.

What Happens If You Don’t Conduct a Security Audit?

Our security audit uncovered the following:

How Do You Keep Your WordPress Site Safe?


About Khaled Khan

Khaled Khan is a WordPress developer who has been working in the industry for over six years now. He's currently employed as a Senior Engineer at Sizmic Labs, where he helps build a WordPress community of both developers and site owners. When Khaled isn't busy with work you can find him watching survival shows (the crazier ones are always better) cooking up something new in his kitchen -- or out exploring new places to eat in and around Hyderabad.

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