Syed Mohammed Husaini 2 years ago
Reaching out to prospects who you do not know is always challenging. However, cold emails are the right way to make it easy and are one of the most popular ways to get new clients. But unfortunately, not a lot of businesses get even a response from their email outreach efforts let alone generate sales. In this article today, we will discuss how you can send cold emails that get responses.
So first, let’s understand what a cold email is!
A cold email is a message that you send to prospects with whom you don’t have a relationship yet. And sending cold emails is one of the oldest Internet marketing techniques. It works when:
Now that you understand what cold email is, let us go through a few tips on writing cold emails that get responses.
There are many different ways to write effective cold emails, but not all of them get the desired outcome. Here are some of the proven tips and tricks you have to use to write a cold email to get a great response:
You have to research your prospects before we start with writing cold emails that get responses. The aim is to find out about their business and understand what their requirements and pain points are. This will allow you to create customized cold emails, which will increase the likelihood of getting their attention and a response.
Quite often, sales representatives aim at sending a huge number of general emails, thinking that they would at least get some set of responses but that somehow is not the right approach. You have to understand the prospect’s mind, or your email will end up in the trash bin.
You have to sell to the human being and not to the company. The recipients are individuals with a different set of emotions that play a major role in influencing their buying decisions. Being empathetic about their emotions will help you create an email that connects with them, on an emotional level.
So, in your email, you have to mention why your service or product personally benefits the recipient. And how it can solve their problem. Also, make sure to give them something more valuable that will even help you to outshine the generic emails that land in the inbox of the recipients.
Your subject line forms the major part of the email, so creating an effective cold email subject line is a must. It is the first part of your email that the recipient looks at. Based on the subject line, the recipient decides whether to open the email or not, and if they don’t choose to open your email, there is no chance of them doing business with you.
The email’s opening line is important in capturing the attention of the recipient even before they open the email.
Well, the first line appears as a preview under the subject line in the inbox and the recipient decides whether or not they should open the email right there. Thus, it requires you to put in a major effort.
Though an introduction is important, starting with a typical “Hi, my name is…” will not hold the prospect’s attention. You can try using something like, “I found that you provide telecom services in Seattle and thought I should introduce myself”. Does it not sound much better? You must understand that having a striking opening line will not only make the person open the email but also make him/her the rest of the email.
When using social media proof in your sales emails, you are trying to provide your credibility by mentioning other individuals or companies that you have worked with that brought out results. You can even elevate yourself from just another salesperson to an individual the recipient can trust with social proof. Even if you pay attention to each and every little detail of your email but somehow don’t add social proof, your email will likely be less impactful.
You can mention the clients who were able to achieve their goals with the help of your solution. A few things that you can use as social proof include the following:
To have cold emails that get responses, always write shorter emails. You have to value other people’s time. Nobody will sit down to read a long set of paragraphs of text from an absolute stranger. They will toss your email into the trash bin, and you would not want that to happen. If you wish to make a long-lasting impression, you have to keep your email concise and to the point. Plus, when you make it easy to read by using numbers, bulleted lists, and proper spacing the readers pay more attention to you.
At the time when the email hits the inbox, the first thing that the recipient sees apart from the subject line is the sender’s name. People would not open any email if the sender’s name is too generic, like – abc@gmail.com or if it looks more like an email from a robot.
Also, such email addresses don’t find their way into people’s address books. It decreases the chance of emails that hit the inbox of recipients. That is why you should use a person’s name as a sender name.
In short, add your name and company to get more clicks.
Even if you have a CEO from a large corporation as your prospect, you just need to remember that he is also human like most of us. He may be quite professional at the office, but once he reaches home, he would also like to do regular things like spending time with family, watching movies, taking his dog for a walk or even playing video games. So, it is highly essential to treat your prospects like humans.
You can build a good bond with the prospects when you add some elements of humor to your emails. Please don’t keep them too boring because that would also turn the prospects off. It is a fact that prospects would like to interact with people with whom they can talk or laugh.
An email should always have a proper Call To Action or CTA. Because a well-written CTA at the end of an email can make the prospect take action.
To create a great CTA, you have to ask them various questions that will make them realize the benefits of your product. Then, get an answer of a yes or no from the prospect and at the end, tell them what action they have to take.
Also, make sure that you use only a single CTA in an email. You have to decide what you want the prospect to do and stick to it. By adding multiple Call To Actions, you will only confuse the prospect, and they will not do anything. Therefore, it is best to stick to one CTA if you want a good response, as it is also one of the best cold emailing practices.
Writing cold emails that get responses does not have to be rocket science. With the above strategies and a good cold emailing software, you should be able to boost your response rate, and hopefully achieve your business objectives.
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