Mila Bera 4 years ago
eCommerce conversion rates are the holy grail of running an online business. No matter how many of them we collect, we could always use some more.
But the average eCommerce conversion rates in the eCommerce world are surprisingly low. For instance, in 2018, eCommerce statistics show that only 2.86% of visitors end up making a purchase.
With that in mind, we decided to create a collection of the best tips & tactics for increasing the number of conversions on an eCommerce website. Let’s check them out.
The importance of effective methods for running an eCommerce site cannot be stressed enough. After all, the number of eCommerce businesses is growing by the day, and it is getting harder and harder to stand out from the crowd.
So, these actionable tips can help you avoid mistakes and optimize the website in the best way possible. By doing so, you will make the platform more functional and more profitable. As we all know, the goal of running an eCommerce store is to generate more revenue.
But these strategies could do much more than simply increase traffic and bring more sales opportunities. On the contrary, these nine tips can help showcase the brand’s pedigree and create lifelong loyalty. In other words, you will be able to boost brand awareness and build a lasting relationship with consumers.
In short, your eCommerce site could transform into a well-oiled machine in no time. Here are the strategies you need to consider to increase the number of conversions.
When you land on an eCommerce page, the last thing you want to be greeted with is clutter and mess. Yet, lots of marketers and business owners are making this mistake. It’s like they are trying too hard, and then they fill the page with all sorts of distractions.
Instead, you should personalize the platform and create pathways that will lead the consumers to the products. Keep the website as clear as possible because distractions can impede the decision-making process. In other words, you could recklessly lose a prospective customer.
While we are on the subject of personalized content, your eCommerce website should always tailor the elements to the customer’s needs. What does this mean in practice? Well, research shows that consumers often buy a product that is similar to the one they plan to buy in the first place.
This phenomenon is well-documented. All the major retailers always display the so-called collections of products. In essence, they present the related items to lure in the consumers and convert a lead. For instance, if the customer is searching for shoes, your website should display different types of shoes that you have in stock.
If you take a closer look at the first two tactics on this list, they somewhat contradict each other. The first one says to reduce the number of items, while the second one insists on displaying collections of products. Well, the trick is in hitting the sweet spot between those two extremes.
In other words, you should provide potential consumers with a sufficient number of options. At the same time, you mustn’t overstuff the page with products. People tend to lose focus when too many choices are in front of them. More often than not, they will leave your eCommerce site without purchasing if you put too many items on display.
In a way, every eCommerce store can have a different approach to the way it will display the products. However, all of the platforms must maximize the potential of one thing – the powerful CTA button. Yes, the Call-to-Action command is the single most important button on your entire eCommerce website. As such, it should be treated with the utmost respect.
So, the trick is to make the CTA as compelling as possible. The purpose of this shortcut is to draw attention. For that reason, try to make it as magnetic and persuasive as you can. Bright colors and tactical positioning can do wonders for the effectiveness of your CTA button.
Another easy-to-apply trick that will boost the conversion rates is called the urgency. Together with scarcity and exclusivity, these tactics can be a powerful weapon in the hands of a skillful marketer. Thus, your eCommerce platform should also exploit the potential of these strategies.
The idea of creating urgency is to trigger a psychological reaction and “force” the consumers to splash the cash before the brain kicks in. For instance, you could set up a sale or announce that your stock is running out of certain products. Hot ticket items are always the best sellers, so try to incorporate this tactic into your eCommerce website.
Depending on the location of the consumer, free shipping will not be possible at all times. Even so, experts recommend that you offer free delivery at every opportunity. Or, you could at least try to deliver the order way before the competition could ever arrive.
Either way, the goal is the same – to provide consumers with excellent service and to get on their sweet side. Everyone loves free shipping, even if it means that we have to buy a more expensive product at times. So, be upfront with the customers, and they will reciprocate by boosting the conversion rates at your eCommerce store.
If the consumers find the payment process too complicated, they will probably drop the whole thing and move on to the next eCommerce website. After all, most of us are a bit impatient when it comes to online shopping.
Therefore, it is imperative to streamline the payment process. Make it as straightforward as possible. For example, one-click buying is a fantastic way to boost conversions. Likewise, multiple payment options can increase the levels of customer satisfaction and retention.
The so-called guest checkout follows the same premise as the previous tip on our list. In other words, the idea behind this tactic is to facilitate the payments as much as possible. By doing so, the consumers will purchase more products and your conversion rates will skyrocket.
So, enable the consumers to buy the items without registering. Not all of them are ready to provide you with their personal information, but registration is not even necessary in most cases.
When it comes to online shopping, we rely on word-of-mouth marketing more than any other strategy. According to statistics, 84% of customers trust recommendations from friends or family. Thus, your eCommerce store should maximize the use of social proof.
Compelling stories and trustworthy reviews are an excellent tool for increasing eCommerce conversion. Also, try to incorporate social media platforms into your marketing strategy. As a result, the conversion rates will go up within a short period. Plus, you will build trust and create a loyal customer base.
As you can see, there is more than meets the eye when it comes to running a successful eCommerce conversion website. Nonetheless, these tips & tricks could provide the necessary gush of wind in your sales.
By applying these techniques, you should be able to increase conversions and generate more revenue. But remember, eCommerce is more of a marathon, not a sprint. Take your time and try to build meaningful relationships with consumers.
Share this Article with your acquaintances & if you want a professional, responsive & mobile friendly eCommerce website then check out our Premium WordPress Support
Toronto born, puppy-lover and a passionate blogger. Traveling the world and proving people wrong is my specialty and hobby. I love reading up on the newest trends and have a passion for anything creative and trending.
Get weekly actionable tips, insights and case studies to maximize your results.
