An opt-form is nothing but a simple consent given by your website visitors for you to contact them regarding the products and services of their interest.

“Opting in” usually refers to “email communication” and is used by all types of websites to seek permission to send various emails such as newsletters, product announcements, and other relevant marketing materials.

You can present opt-in forms to your website visitors, prospects, and customers in many different and creative ways. This includes any pop-up forms on the site’s main page, on the product pages, on dedicated landing pages, etc.

Double opt-ins make the whole process of opting in safe and predictable. It does this by adding another step to the process, where the website visitors are required to click on a confirmation link in their email.

This practice lowers the number of subscribers a website receives, but it also lowers the probability of someone accusing you of spam. And the subscriber or prospect quality is higher.

• First, you will need to choose an email service provider that works for your niche
• Once you’re done signing up, you need to grab the opt-on or popup form code from their members’ area. Almost every email marketing platform offers this code, which you’ll have to add to your website.
• You need to be extremely careful when adding this code to your website. If you don’t do it right, your site could go down or show an error message.

• While you don’t need to change this code, you do need some technical skills to set up the opt-in or popup form to blend into your website design.
• In case you are using a (free or paid) plugin to set up the opt-in or popup form, you’ll have to follow their documentation.
• Last but not the least, if you want a custom opt-in or popup form, then you will have to hire a good designer who can create it for you. Once the form is designed and ready, you’ll have to connect it with your email service provider so that you can start capturing email addresses with it.