Online courses have become extremely popular because people are looking out to buy premium content. If you are a thought leader or an expert on a certain topic, a course can position you better. And help you with your branding and land you more high paying clients.

What is an Online Course?

Online courses come in various forms but are mostly a collection of written content (PDFs, workbooks, etc), visual content (videos, images, etc.) and audible content (interviews, recordings, etc.).

Most of the time you’ll find online creators organizing their content in a series of lessons or parts. Also, the majority of such courses are self-paced. This means a student that joins a particular course can access it anytime, anywhere using a mobile device or their desktop. And learn it at his own pace.

The best part about running an online course is that there is no limit to the number of students who can enroll. Whether you give them access to the course for a limited period of time or for a lifetime is totally up to you.

What Types of Online Courses People Sell Online?

Online Courses Vs. eBooks

There are many people online trying to sell ebooks disguised as an online course. An ebook is a PDF download and nothing more. A course is much more than a 100 page PDF file.

Some people do not know the basic difference between online courses and ebooks. Adding worksheets and checklists to your PDF doesn’t turn it into a course.

Gone are the days when you could charge $100 for an ebook and make a killing. Today, people want much more out of their digital products. An online course gives them the value they’re looking for. It has a premium feel and looks like a high-dollar item worth investing in.

Here are a few reasons as to why online courses are different than ebooks:

Ebooks Are More Passive
While online courses are built to satisfy a learner and give them the steps to move forward, ebooks are more passively consumed. When you buy an ebook, you expect to read it chapter by chapter and that’s it. However, when you buy an online course, you’ll find it more active. The students are taken through a journey where they read, watch, listen, and take action on what they learn. Many times, they also feel accountable, especially when the course creator checks on them or connects to them via a webinar.
Ebooks Don’t Involve You in Activities
Again, the way people consume ebooks is passive. The ebooks you buy will inform you, but won’t ask you to take specific actions on what you’ve learned. Besides the checklist or a workbook, you won’t find the author following up with you or giving you some constructive feedback. Whereas a quality online course offers a quality learning experience. It has many activities that help the student get closer to their goal. Besides that, almost all online course creators/instructors let their students directly get in touch with them to ask any questions.
Ebooks are not interactive
Ebooks do not come with built-in interactivity. They do not engage the users the way an online course does. Most online courses are created to be interactive. They give you direct access to live webinars, Facebook groups, etc.
Ebooks aren’t Dynamic
An online course is dynamic in nature, while an ebook is static. Which means online courses are ever-evolving based on student feedback, while ebooks for the most part remain the same.

What are the Best WordPress Course Management Systems?

Setting up a WordPress theme on your own may seem easy at first, especially when you go through the documentation or a step-by-step tutorial. However, you’d be surprised to know that the whole theme installation process can oftentimes get tricky.

Installing a theme without any hiccups requires you to take a series of steps and complete each task properly. Or else you’ll end up wasting time and going back to square one.

LearnDash
Lifter LMS
LearnPress
CoursePress Pro
Sensei

WP Courseware
Good LMS
Namaste! LMS
MasterStudy LMS
Tutor LMS

What Happens If You Try to Do It on Your Own?

First, you’ll have to browse through the list of many online course building plugins for WordPress.
Choose the LMS or the “Learning Management System” plugin you want to use to build an LMS
Go through the plugin documentation and build the course from scratch
Connect and integrate your email service provider with your online course
Connect and integrate your payment gateway with your online course

Add the right pricing table to your online course
Add relevant content along with the images to the online course
Give limited access to students based on the plan or package they have chosen
Create landing pages to sell the course. etc.

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