1. **Enhanced Search Presence**: WordLift contributes to creating rich snippets for content, which can improve visibility in Google Search results. This can lead to a higher click-through rate and increased organic traffic to the website. 2. **Improved User Experience**: By organizing content with structured data, WordLift helps present information in a more accessible and understandable way for users, potentially improving the overall user experience on the website. 3. **SEO Optimization**: WordLift utilizes AI and natural language processing to automate the SEO process, making it easier for search engines to optimize content without requiring extensive SEO knowledge from the user.